CONVERSION TRACKING
Turn Paid Ads into Predictable Donations!
Conversion Tracking fires the events your ad platforms expect, with the data they need, directly from your Charitable donation flow. No extra pixel plugin required.
If you run paid ads on Meta or TikTok for your nonprofit, you already know the pain. Your ad platform tells you it drove 200 “conversions,” but your dashboard shows 40 donations. The math never adds up, the algorithm never learns, and your cost per donor keeps climbing. Charitable Conversion Tracking fixes the root cause by sending the donation amount, currency, and campaign context that ad platforms actually need to optimize.
Why Accurate Conversion Data Changes Everything
Meta and TikTok ad algorithms do not optimize on conversions alone. They optimize on conversion value. A Purchase event that reports $150 for an “Annual Fund” recurring donation teaches the algorithm a completely different lesson than an empty, generic “conversion fired” ping. Get this data right and you spend less to acquire each donor. Get it wrong and you pay for traffic that never gives.
See It In Action
Native Pixel Events, Built Into Charitable
Conversion Tracking fires the events your ad platforms expect, with the data they need, directly from your Charitable donation flow. No extra pixel plugin required.
⚡ Meta Pixel: Fires both Purchase and Donate events on every confirmed donation with value, currency, content_ids, content_name, and content_category.
🎯 TikTok Pixel: Fires CompletePayment with full donation value, currency, and campaign identifiers formatted exactly the way TikTok expects them.
💰 GTM dataLayer: Pushes charitable_donation_complete events with donation ID, value, currency, campaign ID, campaign name, donation type, and payment method, ready for GA4, Google Ads, or any custom tag you configure.
Three Funnel Moments, Tracked Automatically
Top-of-funnel events matter too. Conversion Tracking automatically fires events at the three moments that matter most on a nonprofit site, so your ad platforms see the full donor journey.
👁️ Campaign page view: ViewContent on Meta and TikTok, charitable_campaign_view on the dataLayer.
📣 Form opened: InitiateCheckout on Meta and TikTok, charitable_initiate_checkout on the dataLayer.
✅ Donation confirmed: Purchase plus Donate on Meta, CompletePayment on TikTok, and charitable_donation_complete on the dataLayer.
Privacy That Respects Your Donors
Your donors trust you. Your consent setup should reflect that. Conversion Tracking reads visitor consent automatically through the WP Consent API, so compatible consent managers just work.
🤝 WP Consent API support: Works out of the box with CookieYes, Complianz, and any consent plugin that follows the WP Consent API standard.
🛠️ Filter hook fallback: Sites with custom consent managers can wire up their own logic through the charitable_pixel_consent_granted filter.
🔒 No CMP, no blocker: Sites without a consent manager fire pixels by default, with cookies properly registered so compliance tooling can discover them.
No Developer Needed
Enter your pixel IDs. That’s the setup. Conversion Tracking picks up every donation across every gateway, including Stripe, PayPal, Square, Braintree, Mollie, and Offline, with zero template edits.
🧩 One settings tab: Three ID fields under Charitable > Settings > Advanced > Conversion Tracking.
⚙️ Empty field equals off: Leave a platform’s ID blank and nothing is injected. No separate toggle to remember.
🚀 Works on every form: Single-step forms, multi-step forms, inline Stripe, PayPal Standard, and offline all route through the same receipt page trigger.
Built-In Admin Reporting
Conversion Tracking logs what happened for every donation, so you can confirm tracking without leaving WordPress.
😊 At-a-glance column: The Donations list shows a green check when all configured platforms fired, an orange lock when consent was denied, a grey clock for pending donations, and a grey dash when no pixels were configured at the time.
📊 Per-donation detail: Each donation’s edit screen shows exactly which platforms fired and when, so you can reconcile discrepancies with Meta Events Manager or TikTok Events Manager in seconds.
More information
Get started with the Charitable Donor Recovery documentation.
Minimum requirements:
- PHP 7.4+
- Charitable Pro 1.8.13+
