CONVERSION TRACKING

Turn Paid Ads into Predictable Donations!

Conversion Tracking fires the events your ad platforms expect, with the data they need, directly from your Charitable donation flow. No extra pixel plugin required.

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If you run paid ads on Meta or TikTok for your nonprofit, you already know the pain. Your ad platform tells you it drove 200 “conversions,” but your dashboard shows 40 donations. The math never adds up, the algorithm never learns, and your cost per donor keeps climbing. Charitable Conversion Tracking fixes the root cause by sending the donation amount, currency, and campaign context that ad platforms actually need to optimize.

Why Accurate Conversion Data Changes Everything

Meta and TikTok ad algorithms do not optimize on conversions alone. They optimize on conversion value. A Purchase event that reports $150 for an “Annual Fund” recurring donation teaches the algorithm a completely different lesson than an empty, generic “conversion fired” ping. Get this data right and you spend less to acquire each donor. Get it wrong and you pay for traffic that never gives.

See It In Action

Native Pixel Events, Built Into Charitable

Conversion Tracking fires the events your ad platforms expect, with the data they need, directly from your Charitable donation flow. No extra pixel plugin required.

⚡ Meta Pixel: Fires both Purchase and Donate events on every confirmed donation with value, currency, content_ids, content_name, and content_category.

🎯 TikTok Pixel: Fires CompletePayment with full donation value, currency, and campaign identifiers formatted exactly the way TikTok expects them.

💰 GTM dataLayer: Pushes charitable_donation_complete events with donation ID, value, currency, campaign ID, campaign name, donation type, and payment method, ready for GA4, Google Ads, or any custom tag you configure.

Three Funnel Moments, Tracked Automatically

Top-of-funnel events matter too. Conversion Tracking automatically fires events at the three moments that matter most on a nonprofit site, so your ad platforms see the full donor journey.

👁️ Campaign page view: ViewContent on Meta and TikTok, charitable_campaign_view on the dataLayer.

📣 Form opened: InitiateCheckout on Meta and TikTok, charitable_initiate_checkout on the dataLayer.

✅ Donation confirmed: Purchase plus Donate on Meta, CompletePayment on TikTok, and charitable_donation_complete on the dataLayer.

Privacy That Respects Your Donors

Your donors trust you. Your consent setup should reflect that. Conversion Tracking reads visitor consent automatically through the WP Consent API, so compatible consent managers just work.

🤝 WP Consent API support: Works out of the box with CookieYes, Complianz, and any consent plugin that follows the WP Consent API standard.

🛠️ Filter hook fallback: Sites with custom consent managers can wire up their own logic through the charitable_pixel_consent_granted filter.

🔒 No CMP, no blocker: Sites without a consent manager fire pixels by default, with cookies properly registered so compliance tooling can discover them.

No Developer Needed

Enter your pixel IDs. That’s the setup. Conversion Tracking picks up every donation across every gateway, including Stripe, PayPal, Square, Braintree, Mollie, and Offline, with zero template edits.

🧩 One settings tab: Three ID fields under Charitable > Settings > Advanced > Conversion Tracking.

⚙️ Empty field equals off: Leave a platform’s ID blank and nothing is injected. No separate toggle to remember.

🚀 Works on every form: Single-step forms, multi-step forms, inline Stripe, PayPal Standard, and offline all route through the same receipt page trigger.

Built-In Admin Reporting

Conversion Tracking logs what happened for every donation, so you can confirm tracking without leaving WordPress.

😊 At-a-glance column: The Donations list shows a green check when all configured platforms fired, an orange lock when consent was denied, a grey clock for pending donations, and a grey dash when no pixels were configured at the time.

📊 Per-donation detail: Each donation’s edit screen shows exactly which platforms fired and when, so you can reconcile discrepancies with Meta Events Manager or TikTok Events Manager in seconds.


More information

Get started with the Charitable Donor Recovery documentation.

Minimum requirements:

  • PHP 7.4+
  • Charitable Pro 1.8.13+

Frequently Asked Questions

See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

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Feature New

🎟️ Introducing Charitable Events: Sell Tickets Inside Your Campaigns!

Most nonprofits sell event tickets in one tool and collect donations in another, which leaves two sets of reports and a manual match at the end of the year. Charitable Events brings both together, selling tickets through the same donation forms and payment gateways you already run in Charitable. Why this is important:

  • 🎟️ Every ticket is a donation: Ticket sales run through the gateway you already use and count toward the campaign goal, with everything managed under Charitable » Events.
  • 📱 QR check-in from any phone: Each attendee gets their own QR code on the receipt, and volunteers scan at the door through a check-in link that needs no WordPress account.
  • 🧾 Receipts ready for tax time: Give each ticket type a fair market value, and Charitable puts the correct tax-deductible amount on every donor receipt.
  • 📋 Attendee details at checkout: Ask every guest for a meal choice, shirt size, or access needs, with a separate attendee record created for each ticket.
  • 🗓️ Blocks and calendars included: Three editor blocks plus Sugar Calendar and The Events Calendar support put your events where supporters already look.

Check out our announcement here.

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ai New

🚀 Unleash AI Power in Charitable!

Your AI assistant can now build, edit, and manage your Charitable fundraising campaigns directly — just by asking. With Charitable Pro adding write support for the WordPress Abilities API, tools like ChatGPT, Claude, and Cursor can handle full administrative actions safely through MCP. Why this is important:

  • 🤖 Campaign creation in plain language: Prompt your assistant with a goal like “Set up a fundraiser for the shelter with a $5,000 goal”, and it builds a real draft campaign complete with suggested donation tiers.
  • 🎨 Instant donation form tweaks: Add custom fields, change button colors, or reorder elements without diving into form settings.
  • 📝 Offline gift logging: Tell your assistant about cash or check gifts, and it will match donor emails and record transactions into your history.
  • 🛡️ Safety and control by default: Write access stays strictly off until turned on in Charitable » Tools » AI MCP, keeping read-only reporting safe by default.
  • 📜 Full audit logging: Every change made by an AI assistant is tracked under Charitable » Tools » Logs, so you always know who (or what) updated your site.

Check out our announcement here.

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Improvement Payments

💰 Accept Recurring Donations with Windcave and Charitable

A donor sets their gift up once on Windcave’s secure payment page, and Charitable bills every renewal after that on schedule. Why this is important:

🏦 Organizations banked in New Zealand or Australia: monthly giving on the gateway your bank already set you up with, with no second processor to onboard.
⛪ Churches taking regular tithes and offerings: congregants set their own schedule once, which is the simplest way to launch recurring church giving without a separate platform.
🌏 Groups with donors in several currencies: Windcave handles more than 20, so a supporter can give in the currency they actually hold.
📅 Operating funds rather than one-time campaigns: switch on Recurring Only mode and the one-off option disappears, so every gift to that campaign is a subscription.
🧾 Teams with no developer on staff: 3 sets of credentials pasted into a settings page, and no code anywhere.

Check out our announcement here.

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automation update

⚡ Visual Automation Builder: Drag and Drop With No Code!

Charitable Automation Connect 2.3.0 introduces the Visual Automation Builder, a full-screen canvas that lays each automation out as a flow of connected cards: a trigger, optional conditions, and a list of actions that run in order.

🧩 Many actions, one trigger: Tag a donor, send an email, add a note, and fire a webhook from a single event, dragged into any order.

✉️ Act inside Charitable: New Send Email, Tag Donor, and Add Donor Note actions run with no external service required.

🔤 Merge tags: Personalize emails and notes with live fields like {first_name}, {total}, and {campaign_name}.

🔁 Apply to existing donors: Run Tag Donor and Add Donor Note against the donors you already have.

🖥️ Canvas or Simple: Switch views anytime, and automations built before 2.3.0 keep working unchanged.

Read more here.

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Integration updated

📬 Introducing Brevo for Charitable: Turn Donors into Subscribers Automatically

The moment a supporter makes a gift is when they are most engaged. With the new Brevo integration for Charitable, you can automatically turn those one-time donors into long-term subscribers without touching a single spreadsheet.

Simply collect donor consent right on your donation form and start your welcome series immediately.

What’s New:

🔄 Automated Subscriber Sync: New donors who opt in are added straight to your Brevo contact list as soon as their payment clears—no manual exports or CSV imports required.

🎯 Granular Consent & Opt-In Control: Customize your checkbox label, choose whether it defaults to checked or unchecked, or turn on Brevo double opt-in to keep your list clean and compliant.

📋 Per-Campaign List Mapping: Route supporters to your global email list or map specific campaigns to targeted Brevo lists to tailor your follow-up messaging.

⚡ 5-Minute Setup: Connect instantly by pasting your Brevo API key into the Newsletter settings, map your contact fields, and start building your email list on autopilot.

Ready to grow your mailing list? Brevo is available now starting on the Charitable Plus plan—connect your account today!

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