Charitable Blog

Everything you need to know about Charitable and our team.

Introducing DonorTrust social proof notifications

Introducing DonorTrust: Social Proof With Your Donation Campaigns

Last updated on

  • By

Want an easy way to build trust and drastically increase your donations? 

We’ve been working hard to bring you a brand new feature in Charitable Pro: DonorTrust!

This powerful new tool lets you display real-time notifications of recent donations made on your website. It leverages the psychology of social proof so you can increase donations.

We’ve designed to be easy to set up and customize, empowering you to build trust and encourage more generosity. Let’s dive in deeper to show you what it’s all about.

What Is DonorTrust?

DonorTrust displays non-intrusive popups on your site with real-time donations when someone makes a contribution. This is a great way to build trust and encourage more people to give to your cause!

Here’s an example of these popups:

You choose where and to whom it appears to. Plus, you don’t need any technical skills to get started with this. It’s as easy as clicking a few buttons.

Why did we create this tool?

Every visitor to your website is a potential donor. But too often, they hesitate, unsure if your cause is trustworthy. Now, you can transform those hesitations into donations with social proof displayed right on your website.

Real-time donations appear as proof – instantly building trust and sparking generosity with every new contribution.

Stop losing potential donors and start turning website traffic into real-world impact today!

Why You’ll Love DonorTrust

DonorTrust brings a new dimension to your fundraising efforts by turning every donation into a marketing tool. With minimal effort, you can showcase public support, reduce hesitation, and increase conversion rates.

🎯 Turn Donations Into Trust Signals Instantly build credibility with real-time notifications and showcase active support.

📊 Increase Conversions Encourage more giving with clear social proof and reduce friction for new donors.

🔄 Seamless Integration Works effortlessly with all Charitable donation forms and campaigns, with no coding required.

What You Get With DonorTrust

We’ve been listening to your feedback and also looking around the market to see what would help you raise more funds faster and more efficiently.

Social proof has been proven to be one of the best ways time and time again.

While creating DonorTrust, we kept you in mind and added in features that we hope you’ll find helpful.

Here are the top features:

  • Real-Time Notifications: Showcase recent donations as they happen, building instant credibility. Displayed in a sleek and unobtrusive popup window.
  • Display Rules: Control when and where notifications appear on your site.
  • Customizable Popups: Select which donor details are displayed, like names, amounts, and locations.
  • Campaign Selection: Choose which specific campaigns display donation notifications.
  • Link to Campaign: Make your popups clickable with links directly to campaign pages for easy giving.
  • Smart Filtering: Set minimum donation amounts to showcase meaningful contributions only.
  • Visitor Targeting: Control who sees notifications based on login status and visitor behavior.
  • Live Preview: See what the notification will look like before you show them to potential donors.
  • Fully Automated: Set it up once, and Charitable will create and display the popups automatically.

Everything You Need to Build Trust

DonorTrust is designed to be powerful, yet simple to use. Everything can be enabled/disable and tweaked with just the click of your mouse button. There’s absolutely no coding or complicated set up involved.

Here’s a sneakpeek at the DonorTrust Settings page:

So you can see, you can control where the popups appear by checking a few boxes.

Here’s how easy it is:

  • 1-Click Setup: Enable real-time notifications with just one click. No coding needed.
  • Full Control Over the Message: You decide exactly what information appears and where notifications are displayed.
  • Targeted Display: Show notifications to new visitors while hiding them from regular donors or customizing messages based engagement.
  • Zero Maintenance: DonorTrust handles everything automatically once it’s set up.
  • Real-Time Updates: Notifications will automatically update as new donations come in.

Stop Losing Potential Donors – Let Them See That Others Support Your Cause

Your website gets visitors, but many leave without donating. DonorTrust captures their attention with neat popups that show others are giving right now, giving donors that nudge to act.

How to Get Started

DonorTrust is available on the Plus plan (or higher) of the Charitable Pro plugin. If you’re an existing customer, make sure you update your plugin to the latest version. Then enable the DonorTrust addon under the Charitable » Addons tab. The addon is also available to manually download inside your Charitable account.

Once enabled, the new tool should now be available in your Charitable settings right inside your WordPress dashboard.

Head over to Charitable » Settings » Advanced tab, and here you’ll see the option to enable DonorTrust.

Enable DonorTrust

Within the Campaigns section, you choose which active and completed campaigns will feature notifications. Select individual campaigns from the left column and use the arrows to move them to the right column.

Add campaigns to DonorTrust

By default, popups link directly to the campaign page. You can change this if you like.

You’ll then be able to set display rules and start seeing positive results.

You can customize who sees the popups and where the popups appear on your site.

We’ve created a complete guide for every step of the way: How to Setup DonorTrust »

Not yet a Charitable Pro customer? Sign up below and get access to advanced fundraising features that include recurring donations, peer-to-peer fundraising, advanced reporting, DonorTrust, and so much more?

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get free tips and resources right in your inbox, along with 60,000+ others

Join our Newsletter

We won’t spam you. We only send an email when we think it will genuinely help you. Unsubscribe at any time!

Featured Video:

Watch more videos on our YouTube channel.

What's New In Charitable

View The Latest Updates
🔔 Subscribe to get our latest updates
📧 Subscribe to Emails

Email Subscription

Join our Newsletter

We won’t spam you. We only send an email when we think it will genuinely help you. Unsubscribe at any time!

Improvement Migrations

↔️ Importing From GiveWP, Donorbox, GiveButter… even CSV!

Whether you’re migrating from another platform or consolidating your records, moving your data to Charitable is now faster and more flexible than ever. We’ve streamlined the process so you can bring over your entire fundraising history in just a few clicks.

🔄 Native GiveWP, Donorbox, & GiveButter Support: Switching from a major platform? Our dedicated migration tools handle the heavy lifting, automatically mapping your donors and donations directly into Charitable—no technical skills required.

📂 Universal CSV Import: Moving from a custom system or a specialized CRM? If you can export it to a CSV, you can import it here. Our smart mapping tool lets you align your columns to Charitable fields like names, emails, phone numbers, and addresses in seconds.

Instant Donor Profiles & Custom Tags: Automatically create rich donor profiles and bring in custom tags to keep your data organized. Segment and engage your supporters from day one with a clean, professional database structure.


Ready to make the switch?

Check out our GiveWP Migration Guide

Learn more about our Import Tools

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Improvement Payments

💳 New Braintree Features For Your European Donors

With the release of Braintree addon version 1.3.0, you can now empower your European donors with the payment methods they trust and prefer, making giving seamless for international supporters.

🌍 Six New European Payment Methods: Support popular local options like iDEAL (Netherlands), Bancontact (Belgium), BLIK (Poland), and more to meet donors where they are.

⚡ Frictionless Donor Experience: These bank-based methods allow donors to authenticate directly with their own bank in a secure popup… no credit card numbers required.

⚙️ Automatic Currency Sync: No complex setup needed. The builder automatically displays the correct payment buttons based on your site’s currency (EUR or PLN), ensuring a relevant experience for every visitor.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Campaigns New

🖼️ Campaign Featured Images: Pro-Level Visuals Made Simple

With the new Campaign Featured Image setting in our visual builder, you now have a single, dedicated place to manage how your fundraisers look across your entire site and beyond.

🖼️ One Image, Everywhere: Set a primary thumbnail that automatically syncs to campaign grids, lists, and shortcodes—no more relying on layout order.

📱 Social Sharing Optimized: Easily upload images at the perfect size to ensure your campaigns look stunning and professional when shared on social media.

🔍 SEO & Accessibility Ready: Add custom alt text directly within the builder to improve search rankings and ensure your mission is accessible to every supporter.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Improvement receipts

🗓️ Annual Receipts 2.0: Send Year-End Receipts to Every Donor in Minutes

You can now send annual receipts in minutes with a few clicks to all your donors.

📧 One-Click Bulk Send Wizard that guides you to sending to hundreds of donors simultaneously directly from your WordPress dashboard.

🔍 Smart “Dry Run” Mode: See exactly who will receive a receipt and who will be skipped (and why) before a single email leaves your server.

🛡️ SMTP-Aware & Limit Protection: Charitable now detects your email setup and automatically adjusts batch sizes and pauses for daily limits to ensure your emails land in inboxes.

✅ Complete Audit Trail: Dedicated system log and on the individual donor’s profile, giving you a clear history for every fiscal year.

Stop dreading tax season and start spending that time on your mission. Update to Annual Receipts 2.0 and automate your year-end reporting today.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Addon Donations Improvement

🎈Recurring Donations 2.0: Smarter Automation, Better Recovery, and More Control

We’ve completely rebuilt our Recurring Donations system to help you grow your reliable income stream while giving you (and your donors) more powerful tools than ever before.

What’s New:

🔒 Recurring-Only Campaigns: You can toggle “Recurring Only” mode in the campaign builder to hide the one-time option entirely, ensuring your supporters stay focused on long-term commitment.

📧 Automatic Payment Recovery: Our new Payment Failed Email fires automatically the moment a subscription fails.

🛠️ Self-Service Donor Control:The new Cancel Subscription Button appears directly in the donor dashboard, allowing supporters to pause or end their recurring gifts on their own terms—reducing your admin burden and payment disputes.

📊 Real-Time Revenue Insights: Track your growth, monitor active subscriptions, and see exactly how much predictable support is coming in each month at a glance.

Our new Recurring Donations addon gives you the professional-grade tools you need to grow your mission.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.