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Introducing DonorTrust social proof notifications

Introducing DonorTrust: Social Proof With Your Donation Campaigns

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Want an easy way to build trust and drastically increase your donations? 

We’ve been working hard to bring you a brand new feature in Charitable Pro: DonorTrust!

This powerful new tool lets you display real-time notifications of recent donations made on your website. It leverages the psychology of social proof so you can increase donations.

We’ve designed to be easy to set up and customize, empowering you to build trust and encourage more generosity. Let’s dive in deeper to show you what it’s all about.

What Is DonorTrust?

DonorTrust displays non-intrusive popups on your site with real-time donations when someone makes a contribution. This is a great way to build trust and encourage more people to give to your cause!

Here’s an example of these popups:

You choose where and to whom it appears to. Plus, you don’t need any technical skills to get started with this. It’s as easy as clicking a few buttons.

Why did we create this tool?

Every visitor to your website is a potential donor. But too often, they hesitate, unsure if your cause is trustworthy. Now, you can transform those hesitations into donations with social proof displayed right on your website.

Real-time donations appear as proof – instantly building trust and sparking generosity with every new contribution.

Stop losing potential donors and start turning website traffic into real-world impact today!

Why You’ll Love DonorTrust

DonorTrust brings a new dimension to your fundraising efforts by turning every donation into a marketing tool. With minimal effort, you can showcase public support, reduce hesitation, and increase conversion rates.

🎯 Turn Donations Into Trust Signals Instantly build credibility with real-time notifications and showcase active support.

📊 Increase Conversions Encourage more giving with clear social proof and reduce friction for new donors.

🔄 Seamless Integration Works effortlessly with all Charitable donation forms and campaigns, with no coding required.

What You Get With DonorTrust

We’ve been listening to your feedback and also looking around the market to see what would help you raise more funds faster and more efficiently.

Social proof has been proven to be one of the best ways time and time again.

While creating DonorTrust, we kept you in mind and added in features that we hope you’ll find helpful.

Here are the top features:

  • Real-Time Notifications: Showcase recent donations as they happen, building instant credibility. Displayed in a sleek and unobtrusive popup window.
  • Display Rules: Control when and where notifications appear on your site.
  • Customizable Popups: Select which donor details are displayed, like names, amounts, and locations.
  • Campaign Selection: Choose which specific campaigns display donation notifications.
  • Link to Campaign: Make your popups clickable with links directly to campaign pages for easy giving.
  • Smart Filtering: Set minimum donation amounts to showcase meaningful contributions only.
  • Visitor Targeting: Control who sees notifications based on login status and visitor behavior.
  • Live Preview: See what the notification will look like before you show them to potential donors.
  • Fully Automated: Set it up once, and Charitable will create and display the popups automatically.

Everything You Need to Build Trust

DonorTrust is designed to be powerful, yet simple to use. Everything can be enabled/disable and tweaked with just the click of your mouse button. There’s absolutely no coding or complicated set up involved.

Here’s a sneakpeek at the DonorTrust Settings page:

So you can see, you can control where the popups appear by checking a few boxes.

Here’s how easy it is:

  • 1-Click Setup: Enable real-time notifications with just one click. No coding needed.
  • Full Control Over the Message: You decide exactly what information appears and where notifications are displayed.
  • Targeted Display: Show notifications to new visitors while hiding them from regular donors or customizing messages based engagement.
  • Zero Maintenance: DonorTrust handles everything automatically once it’s set up.
  • Real-Time Updates: Notifications will automatically update as new donations come in.

Stop Losing Potential Donors – Let Them See That Others Support Your Cause

Your website gets visitors, but many leave without donating. DonorTrust captures their attention with neat popups that show others are giving right now, giving donors that nudge to act.

How to Get Started

DonorTrust is available on the Plus plan (or higher) of the Charitable Pro plugin. If you’re an existing customer, make sure you update your plugin to the latest version. Then enable the DonorTrust addon under the Charitable » Addons tab. The addon is also available to manually download inside your Charitable account.

Once enabled, the new tool should now be available in your Charitable settings right inside your WordPress dashboard.

Head over to Charitable » Settings » Advanced tab, and here you’ll see the option to enable DonorTrust.

Enable DonorTrust

Within the Campaigns section, you choose which active and completed campaigns will feature notifications. Select individual campaigns from the left column and use the arrows to move them to the right column.

Add campaigns to DonorTrust

By default, popups link directly to the campaign page. You can change this if you like.

You’ll then be able to set display rules and start seeing positive results.

You can customize who sees the popups and where the popups appear on your site.

We’ve created a complete guide for every step of the way: How to Setup DonorTrust »

Not yet a Charitable Pro customer? Sign up below and get access to advanced fundraising features that include recurring donations, peer-to-peer fundraising, advanced reporting, DonorTrust, and so much more?

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.

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ambassadors New

🔑 Introducing Passwordless Fundraisers: Sign Up With Just an Email!

Supporters arrive wanting to help, and then the form asks them to invent a password for a website they may only visit twice. A lot of them stop right there. Passwordless Fundraiser Accounts, new in Charitable Ambassadors 3.5.0, let a supporter start a peer to peer fundraiser with nothing but an email address. Why this is important:

  • 🔑 No password step to lose them at: Switch it on in Charitable » Ambassadors » Templates » Submit Form and the create-fundraiser form asks only for a name, an email address and a page title.
  • 👤 Still a real WordPress account: One click in one email confirms the address, signs them in and creates the account, so they can come back later to edit their story, change their photo and see who has donated.
  • 🎚️ Your call on every campaign: Each peer to peer campaign can follow the site default or override it, which matters when a campaign pays fundraisers through Stripe Connect and those people do need a password.
  • 📋 See who has not clicked yet: The Charitable » Ambassadors » Directory » Awaiting Sign-In tab lists everyone still waiting, with the campaign they joined and a Resend button, so a typo or a spam folder is something you can spot and fix.
  • 🛡️ Links a scanner cannot use up: Opening the link only shows a page, and your fundraiser is signed in when they press the button on it, so corporate email scanners never burn the link. Each one works once, expires on its own and is stored only as a hash.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
ambassadors New

🏃 Introducing Activity: Show Progress on More Than Money!

Most peer-to-peer fundraisers are about more than the money. A read-a-thon is about minutes read, a walkathon is about miles walked, and a food drive is about meals packed. Activity for Charitable Ambassadors lets your fundraisers show that effort right beside the dollars they raise. Why this is important:

  • 🎯 Progress on what you actually count: A progress bar shows each thing you count against its own target, sitting right beside the money raised.
  • 🏅 Milestones for the yes or no things: A milestone badge marks the efforts that are simply done or not done, with no number to chase.
  • ✍️ Fundraisers log their own numbers: Your supporters enter their totals from their own pages, so the effort stops living in a spreadsheet, a comment, or nowhere at all.
  • 🤖 Some numbers count themselves: An AUTOMATIC tag appears wherever the site worked the figure out from completed donations, so you can see at a glance what nobody typed in.
  • 🧩 Set it up once, use it anywhere: You decide what gets counted one time, then choose which campaigns count it. Available now in Charitable Ambassadors 3.4.7, with no new plugin and no developer.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
ambassadors New

🖨️ Introducing Fliers and Posters: Raise Money Away From the Screen!

A lot of peer-to-peer fundraising happens away from a screen: at the finish line of a 5K, on a school noticeboard, in an office kitchen. Charitable Ambassadors 3.4.7 adds 2 printables, a fundraiser flier carrying each fundraiser’s own story and QR code, and a recruitment poster that signs new fundraisers up. Both open as a normal web page and print straight from the browser. Why this is important:

  • 🏁 A flier for every fundraiser: Each one carries that fundraiser’s own photo, story and goal, with a QR code that opens their page rather than your main campaign.
  • 📌 A poster that recruits: It shows “Now Recruiting” above your campaign name with a large QR code that opens your sign-up form, so someone can start fundraising without waiting on a link from you.
  • 🪄 No design tool needed: Both printables render as a normal web page and print from the browser, with no PDF plugin and no designer.
  • 📄 2 flier layouts: Hand out carries the full story for giving to friends and family, and Post up carries a short hook with 5 tear-off tabs for a noticeboard.
  • 🛡️ Off until you switch it on: Fliers stay off after the update until you enable them under Charitable » Ambassadors » Other » Fliers, and only the owner or an administrator can open one.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Improvement Payments

💸 Introducing Tiered Rates for Fee Relief: Match the Ask to the Gift!

Fee Relief asks your donors one short question at checkout: would you like to cover the processing fee on this gift? Until now that question used a single rate for every donation on a gateway, so a $10 gift and a $500 gift were asked for the same percentage. Fee Relief 1.3.0 lets you set as many donation bands as you like, each carrying its own rate. Why this is important:

  • 🪙 Gentler on small gifts: A fixed transaction cost is a far bigger share of a $10 donation than a $500 one, so bands let you ask for less at the bottom.
  • 🎚️ As many bands as you need: Each band carries its own percentage and its own fixed amount, and the top band runs on with no upper limit.
  • 🛑 An optional ceiling: A Maximum fee field stops any donor being asked for more than a number you choose, however large the gift.
  • 🔌 Set per payment gateway: Stripe can run on four bands while Windcave and Payfast stay on a single rate, because bands belong to a gateway and not to your whole site.
  • 🛡️ Nothing changes until you say so: Your current rates stay exactly as they are until you switch Use Tiered Rates on under Charitable » Settings » Advanced » Fee Relief.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Donations Improvement

📊 Your Pro Dashboard Can Now Compare, Export, and Score!

Most fundraising dashboards only tell you how much you have raised. Charitable Pro 1.8.19 rebuilds the dashboard and the Reports Overview around the harder questions: whether anything is broken, whether this period beat the last one, and which single change would make the most difference today. Why this is important:

  • 📈 Every figure has a trend: Pick a period and the tiles and the chart move together, with each total shown against the previous period.
  • 🗓️ Charts that stay readable: Short ranges group donations day by day, while longer ranges group by week or month, so a full year reads as a curve instead of a flat line.
  • 🔀 Compare any 2 periods: Not just consecutive ones, so you can ask how this December did against last December. That matters because fundraising is seasonal.
  • 📤 Export the whole summary: Send the full overview out as CSV or PDF, ready for a board pack or a funder report.
  • 🎯 Score your setup for free: Have your fundraising setup scored, so the one change worth making next is the one you can see.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.