Giving Tuesday

What Is Giving Tuesday?

Giving Tuesday is a global movement that encourages generosity, celebrated annually on the Tuesday after Thanksgiving in the U.S. It was launched in 2012 by the Belfer Center for Innovation & Social Impact at the 92nd Street Y in New York City. It quickly became an international day of charitable giving, focusing on the shared impact of collective acts of kindness and philanthropy.

For those operating non-profit organizations or running fundraising campaigns, Giving Tuesday offers a unique opportunity to engage with potential donors and amplify their cause. It capitalizes on a time when the public’s attention is naturally drawn to charitable giving, allowing organizations to create targeted campaigns that resonate with people’s desire to give back.

Additionally, many donors are inspired by the collaboration and unity that the movement represents, making them more inclined to participate. The increased visibility and engagement on this day can lead to building lasting relationships with donors, expanding their support base, and reaching fundraising goals in a meaningful way. For non-profits, strategically leveraging this day can lead to heightened awareness and increased resources to continue their mission-driven work.