NEWSLETTER CONNECT

Turn one-time donors into ongoing supporters with your newsletter list.

Charitable Newsletter Connect allows you to automatically add donors to your email newsletter list.

More and more non-profits are discovering the importance of email marketing. It is an affordable and immediate way to connect with supporters in a personal way.

And it’s effective: For every 1000 fundraising emails delivered, non-profits raise $44. Donors who give in response to fundraising emails donate $68 on average. source

Simply put, it’s something you can’t ignore.

Charitable Newsletter Connect allows you to automatically add donors to your email newsletter list. The plugin integrates seamlessly with MailChimp, Campaign Monitor, MailerLite, ActiveCampaign, Mailster and MailPoet (including version 3).

the-finished-product

Newsletter Connect allows you to enable one or more providers. You can set a default list, opt-in mode and label that is used for all campaigns, but you can also override this on a per-campaign basis. It’s even possible to have donors subscribed to multiple lists when they donate.

Newsletter settings - Charitable

Integrated with Contact Consent

Newsletter Connect integrates with Charitable’s core Contact Consent feature, allowing you to have donors automatically added to your mailing list when they give their consent to be contacted.

On the other hand, when donors withdraw their consent to be contacted, Newsletter Connect handles this seamlessly, automatically unsubscribing the users from any newsletter lists they are on.

Powerful field mapping

All the email marketing providers that Charitable supports allow you to create your own custom fields (or merge fields, as they are called in MailChimp). With Newsletter Connect, you can map these fields to the fields in your Charitable donation forms, allowing you to easily populate the subscriber information in your email marketing with information entered by donors in your donation form.

MailChimp merge field mapper

As a result, you can easily segment your newsletter list based on the information you’re collecting in your donation forms.

Any fields added to your donation form with the Donation Fields API are automatically available for mapping.

Supported email marketing providers

MailChimp

MailChimp’s affordable pricing and excellent reputation have made it the go-to hosted email marketing provider for more than 12 million people.

Just add your MailChimp API Key to your Charitable settings and you’re ready to start adding donors to your MailChimp list automatically.

Campaign Monitor

Campaign Monitor is one of the most popular email marketing providers around, with robust marketing automation features and highly rated 24/7 support.

All you need to connect Campaign Monitor to Charitable is your API key and Client ID.

MailerLite

MailerLite is an affordable alternative to MailChimp and Campaign Monitor, with advanced features like automation, popup & landing page builders and 24/7 support baked into every plan — even the free one.

Get up and running with MailerLite and Charitable in minutes with your MailerLite API key.

ActiveCampaign

ActiveCampaign is an email marketing provider with a focus on powerful marketing automation, sales and user messaging features.

MailPoet

MailPoet allows you to create and send newsletters or autoresponders straight from your WordPress dashboard — no 3rd-party hosted service is required. We love seeing other WordPress plugins created with such love.

MailPoet and Charitable are automatically connected when you have Charitable Newsletter Connect and MailPoet installed. No configuration necessary!

Charitable works with both the current version of MailPoet as well as the upcoming MailPoet 3.

Mailster

Mailster is another WordPress newsletter plugin that allows you to create campaigns, manage subscribers and set up powerful autoresponders in your WordPress dashboard. Everything is intuitive and easy to use. With Mailster, there are no recurring fees; it’s a once-off purchase of $49, which gives you access to lifetime plugin updates.

Mailster and Charitable work together automatically when you have Newsletter Connect and Mailster activated. You don’t need to do anything to get it configured.


Don’t use MailChimp, Campaign Monitor, MailerLite, ActiveCampaign, Mailster or MailPoet?

We’re planning to add support for more email marketing services. Let us know which provider you use.

Minimum Requirements

  • PHP 5.3+

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Frequently Asked Questions

See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

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GiveWP Migrations New

White Glove Migration Service for GiveWP

Thinking about switching your fundraising platform from GiveWP to Charitable, but don’t want to risk losing your data or handle a complex technical setup yourself? Charitable’s White Glove Migration Service features:

👥 Flawless Donor Mapping: Safely transfer your entire supporter database with zero data loss.

📊 Complete Financial History: Meticulously preserve every historical transaction for continuous, accurate reporting.

🔄 Seamless Recurring Giving: Safely transfer active sustaining subscriptions without disrupting your incoming revenue or requiring your donors to update their information.

💳 Zero Gateway Disruptions: Keep using Stripe, PayPal, or any other GiveWP-compatible processor you already love.

🚀 Expert Technical Setup: Relax while our team handles the heavy lifting to install and configure your forms—plus, qualifying users get a full year of Charitable Pro completely free.

Visit this page to learn more.

automation Improvement

📢 New Feature Alert: Automation Connect 2.0 Is Here! 🚀

Thinking about connecting your fundraising data to tools like Mailchimp, Slack, or Google Sheets, but don’t want to hire a developer or write custom code? Charitalbe’s new automation addon has:

⚡ 17 Event Triggers: Instantly fire webhooks for a donor’s first gift, renewal payments, or reached campaign milestones.

🎯 Smart Conditional Logic: Use powerful AND/OR logic across 11 fields to only send data when it meets your exact criteria, like newsletter opt-ins.

📊 Custom Payload Control: Select from 80+ clean data fields across donor, donation, and campaign metadata so your apps get exactly what they need.

🚀 Pre-Built Platform Templates: Skip the setup from scratch with ready-to-go templates for Zapier, Make.com, n8n, HubSpot, and Slack.

🛡️ Reliable Developer Tools: Power your workflows with signed HMAC-SHA256 payloads, complete WordPress filters, and automatic retry logs.

automation Improvement

🔌 Charitable Meets Zapier: Connect to 7,000+ Apps and Automate Your Fundraising

Tired of manually copying donation data into accounting sheets or tracking down new donor signups? Put your administrative tasks on autopilot. Charitable is now officially on Zapier, giving you a powerful, no-code way to plug your fundraising directly into the rest of your favorite tools.

Every donation, donor signup, and campaign milestone can now trigger an automated workflow seamlessly.

What’s New:

♾️ Connect to 7,000+ Apps: Bridge your Charitable campaigns with everyday software like Google Sheets, QuickBooks, Slack, Mailchimp, HubSpot, Notion, Airtable, and thousands more.

⚡ 12 Powerful Triggers: Build deep workflows using smart automation triggers covering the entire donation lifecycle—including New Donation, New Donor, Subscription Cancelled, and Campaign Goal Reached.

📋 Pre-Built Action Templates: Get started in three minutes or less with our pre-made template combinations, like automatically logging new donations straight into a Google Sheet or firing custom donor welcome emails through Gmail.

🚫 Zero Code Needed: No complex webhooks or custom PHP scripts required. Just pick your trigger, choose your app, map your fields, and let Zapier handle the heavy lifting.

Ready to save hours of admin time? Grab Charitable Pro with the Automation Connect addon today and launch your first Zap!

Improvement Payments

🚀 Introducing PayPal Commerce: One Connection, Six Ways to Donate

Donors expect modern, flexible payment options when they support a cause. If they don’t see their preferred method on your donation form, they often disappear without a word. With PayPal Commerce, we are bringing a completely modernized checkout experience right to your campaigns.

Enjoy a single integration that upgrades your forms, makes giving seamless, and helps you capture every single donation.

What’s New:

🔌 One-Click Connection: Skip messy API keys and developer docs. Simply click “Connect with PayPal,” sign in to your business account, and your modern form is live in under five minutes.

💳 Six Ways to Give: Give your supporters instant access to PayPal balance, Venmo (US), Pay Later financing, major credit/debit cards, Apple Pay (Safari), and Google Pay (Chrome) all from the exact same form.

🔄 Flexible Recurring Giving: Fully supports monthly giving. Choose between the PayPal Subscriptions API (handled automatically on PayPal’s end) or Vault + Cron (handled securely right on your site).

💬 Friendly Error Recovery: No more confusing browser alerts. If a payment is declined, donors see plain-language, inline messages that guide them on how to fix the issue and complete their gift.

Ready for PayPal, modernized? Update to Charitable Pro 1.8.15+ (or Charitable Lite 1.8.11+) and connect your account today!

Campaigns New

⏳ Campaign Countdown: Drive Urgency and Lift Donations

Urgency is one of the most powerful tools in fundraising! Meet Campaign Countdown—a live, real-time timer built to turn procrastination into immediate generosity.

campaign_countdown_animation

What’s New:

⏱️ Live, Real-Time Urgency: Beautifully track days, hours, minutes, and seconds down to your campaign’s deadline w/ live-updating visual countdowns.

🎨 Tailored to Your Look: Choose between Boxed bordered tiles or a clean, single-line Inline display. Match your theme instantly with font and deep color controls.

🛠️ Place it Anywhere: Drop the countdown anywhere you like using the Campaign Builder field, a dedicated Gutenberg block, or a simple shortcode.

🚨 Smart Expiry Actions: Total control over the end state—choose to automatically replace the timer with a custom message, freeze it at zero, and more.