Charitable Documentation

Learn how to make the most of Charitable with clear, step-by-step instructions.

PayPal Commerce Account Type

Requires:

The Account Type setting on the PayPal Commerce gateway tells PayPal how to classify every donation your site sends to them. The choice you make here affects four things on PayPal’s side: the transaction fee tier you receive, how donor disputes are handled, how PayPal’s fraud and risk engine evaluates your transactions, and how transactions appear in both your PayPal merchant reports and your donor’s PayPal activity history.

The setting is required on Charitable Pro 1.8.16+ – PayPal Commerce donations are blocked at the donation form until you pick one and save.

Finding it

WordPress Admin > Charitable > Settings > Payment Gateways > PayPal Commerce > Organization > Account Type

You’ll see two options:

  • Nonprofit / Charitable Organization
  • Business / Standard

There is no default. You must pick one before your site can accept PayPal Commerce donations.

Which option should I pick?

Pick Nonprofit / Charitable Organization if:

  • Your organization is a registered 501(c)(3), 501(c)(4), or equivalent charity in your country.
  • Your organization is unregistered but functionally operates as a charity (community fundraising, church without formal status, fiscal sponsorship, grassroots cause).
  • The transactions you’re collecting are genuinely donations – donors are giving without expectation of receiving goods or services in exchange.

Pick Business / Standard if:

  • You’re using Charitable to collect event tickets, membership dues, sponsorship payments, or similar exchanges where the donor receives something in return.
  • Your organization is a for-profit business using Charitable for any reason.
  • Your transactions don’t qualify as charitable donations under your local tax authority’s definition.

If you run a hybrid operation – a nonprofit that also sells event tickets through Charitable – pick Nonprofit / Charitable as your default and use the per-campaign filter described in the developer notes below to override individual non-donation campaigns.

What changes when you pick Nonprofit / Charitable

Charitable sends category: "DONATION" on every line item in the PayPal order payload. PayPal applies four effects on their side:

1. Discounted donation fee

PayPal charges a lower per-transaction fee on transactions tagged as donations. This is a real, automatic fee reduction that applies to your account immediately – no separate application required. The exact rate varies by region and currency; PayPal publishes current rates on their Merchant Fees page.

If your PayPal Business account is also flagged as a verified charity (which PayPal determines from the nonprofit information you provided during your PayPal Business account setup – EIN, registration documents, business type, industry, etc.), you automatically receive the lower charity rate instead. PayPal applies whichever rate is lower. Your charity flag on PayPal’s side is independent of the Account Type setting in Charitable – this setting tells PayPal how to classify the transaction; your account flag tells PayPal what discount tier you qualify for. See Charity status on your PayPal account below for how to check or update your PayPal account’s nonprofit information.

2. Dispute handling

Donation transactions are not covered by PayPal Purchase Protection. Any dispute a donor raises is routed through their card issuer or bank instead of PayPal’s buyer protection program. This generally works in your favor – you have one fewer chargeback vector to defend against, and donor disputes against donations are rare.

3. Risk and fraud evaluation

PayPal routes donation transactions through a giving-specific risk framework with thresholds and patterns calibrated for charitable giving. Their team evaluates nonprofit transactions separately from commercial purchases, and the risk model accommodates donation-specific patterns (one-time gifts from new donors, recurring small amounts from established donors, year-end giving surges) that would look suspicious in a standard commerce context.

4. Reporting and donor experience

Transactions appear as donations – not purchases – in both your PayPal merchant reports and your donor’s PayPal activity history. PayPal also adjusts content throughout the donor-facing PayPal checkout to use donation-appropriate language. Donors see they donated to your organization, not that they paid for a product.

What changes when you pick Business / Standard

Charitable sends category: "DIGITAL_GOODS" on every line item. PayPal treats the transactions as commercial purchases:

  • Standard commercial transaction fees apply.
  • PayPal Purchase Protection covers donor disputes.
  • Standard commerce risk framework.
  • Transactions appear as purchases in merchant reports and donor activity.

This is the correct setting for event tickets, memberships, sponsorships, and any payment where the donor receives something in exchange.

This setting classifies transactions, not your account

This setting controls how PayPal classifies each individual donation transaction Charitable sends. It does not update your PayPal account’s nonprofit status (PayPal handles that separately, during your Business account setup – see Charity status on your PayPal account below).

If you select Nonprofit / Charitable but your PayPal Business account isn’t actually associated with a charitable organization, you’ll still send donation-classified transactions, but you won’t receive the lower charity rate (that’s gated on the account flag, not this setting). PayPal may also flag the discrepancy through their risk monitoring over time. Be honest about which option matches your operation.

Charity status on your PayPal account

Two different things determine what fees you pay on donations:

  1. The transaction classification you send (controlled by this Account Type setting). Picking Nonprofit / Charitable tells PayPal “this transaction is a donation,” which unlocks PayPal’s discounted donation fee tier.
  2. Your PayPal Business account’s charity status (determined by PayPal during your account setup). If your PayPal Business account is flagged as a verified charity, PayPal applies the lower charity rate instead – automatically, with no change required in Charitable.

The two work together. Most Charitable users on the Nonprofit / Charitable setting receive the discounted donation fee (from the classification). Charitable users whose PayPal accounts are also flagged as verified charities receive the lower charity rate (from the account flag).

Checking or updating your PayPal charity status

PayPal handles charity verification as part of standard Business account setup – it isn’t a separate program with a separate application URL. When you set up (or update) a PayPal Business account, PayPal asks for:

  • Business type (Nonprofit / Charity is one of the options)
  • Industry classification
  • EIN or tax identification number
  • Nonprofit registration documentation (in the US, your 501(c)(3) determination letter; in other countries, your local charity registration)

If you set up your PayPal Business account before your nonprofit was formally registered (or you didn’t identify as a nonprofit at signup), contact PayPal Business support and ask them to update your business profile to reflect your nonprofit status. Once PayPal updates your account flag, the lower charity rate applies automatically on every future transaction Charitable sends with the Nonprofit / Charitable classification.

You don’t need to change anything in Charitable when your charity flag is updated on PayPal’s side. The Account Type setting in Charitable stays on Nonprofit / Charitable; PayPal applies the lower rate based on your account flag.

Changing your Account Type later

You can change the setting at any time. New donations made after you save use the new classification. Existing donations and their PayPal records are not retroactively reclassified.

If you change from Nonprofit / Charitable to Business / Standard while you have active recurring donations, the next renewal cycle uses the new classification. The donor isn’t notified – only the merchant-side classification on PayPal changes.

Why the setting is required

Charitable Pro 1.8.16 made this setting mandatory because the wrong default has real consequences. If we silently assumed everyone is a nonprofit, for-profit merchants using Charitable for event tickets would have their transactions misclassified as donations, exposing them to potential PayPal terms-of-service issues. If we assumed everyone is a business, nonprofit merchants would pay higher fees than they should.

The B-strict default-handling forces an explicit choice on every site so the merchant – not the plugin – owns the classification decision.

Developer notes

Per-campaign override

Advanced sites can override the category on a per-campaign basis using the charitable_paypal_commerce_line_item_category filter:

add_filter(
    'charitable_paypal_commerce_line_item_category',
    function ( $category, $payment_method, $context ) {
        // Override for a specific campaign ID - e.g., a nonprofit's
        // separate event-ticket campaign.
        if ( $context instanceof Charitable_Campaign_Donation
            && 1234 === (int) $context->get_campaign_id() ) {
            return 'DIGITAL_GOODS';
        }
        return $category;
    },
    10,
    3
);

Apple Pay payment methods automatically fall back to PHYSICAL_GOODS regardless of the Account Type setting, because PayPal currently rejects DONATION for Apple Pay (status under re-evaluation by PayPal). PayPal Wallet, Venmo, ACDC card fields, Google Pay, and vault-based recurring renewals all support DONATION and use the value derived from the Account Type setting. The Apple Pay fallback runs before the filter so it cannot be overridden.

Vault renewals

Recurring donations processed via Charitable’s Vault + Cron mode carry the same category on every renewal as their original donation, based on the gateway setting at renewal time. If you change Account Type, the change propagates to future renewals automatically.

Related

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Improvement Payments

💰 Accept Recurring Donations with Windcave and Charitable

A donor sets their gift up once on Windcave’s secure payment page, and Charitable bills every renewal after that on schedule. Why this is important:

🏦 Organizations banked in New Zealand or Australia: monthly giving on the gateway your bank already set you up with, with no second processor to onboard.
⛪ Churches taking regular tithes and offerings: congregants set their own schedule once, which is the simplest way to launch recurring church giving without a separate platform.
🌏 Groups with donors in several currencies: Windcave handles more than 20, so a supporter can give in the currency they actually hold.
📅 Operating funds rather than one-time campaigns: switch on Recurring Only mode and the one-off option disappears, so every gift to that campaign is a subscription.
🧾 Teams with no developer on staff: 3 sets of credentials pasted into a settings page, and no code anywhere.

Check out our announcement here.

automation update

⚡ Visual Automation Builder: Drag and Drop With No Code!

Charitable Automation Connect 2.3.0 introduces the Visual Automation Builder, a full-screen canvas that lays each automation out as a flow of connected cards: a trigger, optional conditions, and a list of actions that run in order.

🧩 Many actions, one trigger: Tag a donor, send an email, add a note, and fire a webhook from a single event, dragged into any order.

✉️ Act inside Charitable: New Send Email, Tag Donor, and Add Donor Note actions run with no external service required.

🔤 Merge tags: Personalize emails and notes with live fields like {first_name}, {total}, and {campaign_name}.

🔁 Apply to existing donors: Run Tag Donor and Add Donor Note against the donors you already have.

🖥️ Canvas or Simple: Switch views anytime, and automations built before 2.3.0 keep working unchanged.

Read more here.

Integration updated

📬 Introducing Brevo for Charitable: Turn Donors into Subscribers Automatically

The moment a supporter makes a gift is when they are most engaged. With the new Brevo integration for Charitable, you can automatically turn those one-time donors into long-term subscribers without touching a single spreadsheet.

Simply collect donor consent right on your donation form and start your welcome series immediately.

What’s New:

🔄 Automated Subscriber Sync: New donors who opt in are added straight to your Brevo contact list as soon as their payment clears—no manual exports or CSV imports required.

🎯 Granular Consent & Opt-In Control: Customize your checkbox label, choose whether it defaults to checked or unchecked, or turn on Brevo double opt-in to keep your list clean and compliant.

📋 Per-Campaign List Mapping: Route supporters to your global email list or map specific campaigns to targeted Brevo lists to tailor your follow-up messaging.

⚡ 5-Minute Setup: Connect instantly by pasting your Brevo API key into the Newsletter settings, map your contact fields, and start building your email list on autopilot.

Ready to grow your mailing list? Brevo is available now starting on the Charitable Plus plan—connect your account today!

recurring donations updated

💳 Introducing Card Updates: Fix Expired Cards Without Losing Subscriptions!

newExpired or updated credit cards are one of the biggest silent leaks in recurring fundraising. With Card Updates in the Recurring Donations extension, donors can now refresh their payment details directly—keeping their subscription, schedule, and giving history completely intact.

No canceled plans, no lost history, and zero administrative headache for your team.

What’s New:

⚡ 30-Second Self-Service: Donors get a dedicated “Update Card” button in their dashboard that opens Stripe’s secure, PCI-compliant Customer Portal to update card details instantly.

🔒 Scoped & Safe Access: Scoped exclusively to card updates by default, donors can’t accidentally cancel or alter their plans from inside the portal, keeping your webhooks and data in sync.

🤝 Admin-Assisted Support: Helping a donor on the phone? Open their secure Stripe portal in one click from your admin screen or generate a single-use update link to email them.

📋 Automatic Audit Trail: Every payment method update is recorded automatically with a timestamp in both system-wide logs and the individual donor’s profile.

Ready to protect your recurring revenue? Get the Plus or Pro plan and update Recurring Donations to 2.3.0+ and enable “Update Payment Method” under your Settings today!

Integration page builder

Divi Fans Rejoice! Native Divi 5 Campaign Progress Bar Module!

With our new native Divi 5 module, you can anchor your microsites with real-time fundraising stats directly on the visual canvas. Here’s how it works, and why it’s worth turning on today.

Create campaign updates that are VISUAL AND LIVE. You can also:

📊 Campaign Progress Bar: Drop a live progress bar into any Divi 5 layout and show goal progress in real time.

🎨 Deep styling controls: Easily customize the bar and track color, height, and radius to match your brand perfectly.

👁️ Visual Builder ready: Configure and preview everything directly on the Divi canvas as a first-class module.

🔁 Identical rendering: The same exact engine powers this module, meaning consistent design without legacy shims.

✅ Faster launches: Never leave the Divi 5 interface to configure shortcodes or guess how your goal labels will look.

Learn more here.