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Introducing DonorTrust social proof notifications

Introducing DonorTrust: Social Proof With Your Donation Campaigns

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Want an easy way to build trust and drastically increase your donations? 

We’ve been working hard to bring you a brand new feature in Charitable Pro: DonorTrust!

This powerful new tool lets you display real-time notifications of recent donations made on your website. It leverages the psychology of social proof so you can increase donations.

We’ve designed to be easy to set up and customize, empowering you to build trust and encourage more generosity. Let’s dive in deeper to show you what it’s all about.

What Is DonorTrust?

DonorTrust displays non-intrusive popups on your site with real-time donations when someone makes a contribution. This is a great way to build trust and encourage more people to give to your cause!

Here’s an example of these popups:

You choose where and to whom it appears to. Plus, you don’t need any technical skills to get started with this. It’s as easy as clicking a few buttons.

Why did we create this tool?

Every visitor to your website is a potential donor. But too often, they hesitate, unsure if your cause is trustworthy. Now, you can transform those hesitations into donations with social proof displayed right on your website.

Real-time donations appear as proof – instantly building trust and sparking generosity with every new contribution.

Stop losing potential donors and start turning website traffic into real-world impact today!

Why You’ll Love DonorTrust

DonorTrust brings a new dimension to your fundraising efforts by turning every donation into a marketing tool. With minimal effort, you can showcase public support, reduce hesitation, and increase conversion rates.

🎯 Turn Donations Into Trust Signals Instantly build credibility with real-time notifications and showcase active support.

📊 Increase Conversions Encourage more giving with clear social proof and reduce friction for new donors.

🔄 Seamless Integration Works effortlessly with all Charitable donation forms and campaigns, with no coding required.

What You Get With DonorTrust

We’ve been listening to your feedback and also looking around the market to see what would help you raise more funds faster and more efficiently.

Social proof has been proven to be one of the best ways time and time again.

While creating DonorTrust, we kept you in mind and added in features that we hope you’ll find helpful.

Here are the top features:

  • Real-Time Notifications: Showcase recent donations as they happen, building instant credibility. Displayed in a sleek and unobtrusive popup window.
  • Display Rules: Control when and where notifications appear on your site.
  • Customizable Popups: Select which donor details are displayed, like names, amounts, and locations.
  • Campaign Selection: Choose which specific campaigns display donation notifications.
  • Link to Campaign: Make your popups clickable with links directly to campaign pages for easy giving.
  • Smart Filtering: Set minimum donation amounts to showcase meaningful contributions only.
  • Visitor Targeting: Control who sees notifications based on login status and visitor behavior.
  • Live Preview: See what the notification will look like before you show them to potential donors.
  • Fully Automated: Set it up once, and Charitable will create and display the popups automatically.

Everything You Need to Build Trust

DonorTrust is designed to be powerful, yet simple to use. Everything can be enabled/disable and tweaked with just the click of your mouse button. There’s absolutely no coding or complicated set up involved.

Here’s a sneakpeek at the DonorTrust Settings page:

So you can see, you can control where the popups appear by checking a few boxes.

Here’s how easy it is:

  • 1-Click Setup: Enable real-time notifications with just one click. No coding needed.
  • Full Control Over the Message: You decide exactly what information appears and where notifications are displayed.
  • Targeted Display: Show notifications to new visitors while hiding them from regular donors or customizing messages based engagement.
  • Zero Maintenance: DonorTrust handles everything automatically once it’s set up.
  • Real-Time Updates: Notifications will automatically update as new donations come in.

Stop Losing Potential Donors – Let Them See That Others Support Your Cause

Your website gets visitors, but many leave without donating. DonorTrust captures their attention with neat popups that show others are giving right now, giving donors that nudge to act.

How to Get Started

DonorTrust is available on the Plus plan (or higher) of the Charitable Pro plugin. If you’re an existing customer, make sure you update your plugin to the latest version. Then enable the DonorTrust addon under the Charitable » Addons tab. The addon is also available to manually download inside your Charitable account.

Once enabled, the new tool should now be available in your Charitable settings right inside your WordPress dashboard.

Head over to Charitable » Settings » Advanced tab, and here you’ll see the option to enable DonorTrust.

Enable DonorTrust

Within the Campaigns section, you choose which active and completed campaigns will feature notifications. Select individual campaigns from the left column and use the arrows to move them to the right column.

Add campaigns to DonorTrust

By default, popups link directly to the campaign page. You can change this if you like.

You’ll then be able to set display rules and start seeing positive results.

You can customize who sees the popups and where the popups appear on your site.

We’ve created a complete guide for every step of the way: How to Setup DonorTrust »

Not yet a Charitable Pro customer? Sign up below and get access to advanced fundraising features that include recurring donations, peer-to-peer fundraising, advanced reporting, DonorTrust, and so much more?

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.

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Improvement Payments

💰 Accept Recurring Donations with Windcave and Charitable

A donor sets their gift up once on Windcave’s secure payment page, and Charitable bills every renewal after that on schedule. Why this is important:

🏦 Organizations banked in New Zealand or Australia: monthly giving on the gateway your bank already set you up with, with no second processor to onboard.
⛪ Churches taking regular tithes and offerings: congregants set their own schedule once, which is the simplest way to launch recurring church giving without a separate platform.
🌏 Groups with donors in several currencies: Windcave handles more than 20, so a supporter can give in the currency they actually hold.
📅 Operating funds rather than one-time campaigns: switch on Recurring Only mode and the one-off option disappears, so every gift to that campaign is a subscription.
🧾 Teams with no developer on staff: 3 sets of credentials pasted into a settings page, and no code anywhere.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
automation update

⚡ Visual Automation Builder: Drag and Drop With No Code!

Charitable Automation Connect 2.3.0 introduces the Visual Automation Builder, a full-screen canvas that lays each automation out as a flow of connected cards: a trigger, optional conditions, and a list of actions that run in order.

🧩 Many actions, one trigger: Tag a donor, send an email, add a note, and fire a webhook from a single event, dragged into any order.

✉️ Act inside Charitable: New Send Email, Tag Donor, and Add Donor Note actions run with no external service required.

🔤 Merge tags: Personalize emails and notes with live fields like {first_name}, {total}, and {campaign_name}.

🔁 Apply to existing donors: Run Tag Donor and Add Donor Note against the donors you already have.

🖥️ Canvas or Simple: Switch views anytime, and automations built before 2.3.0 keep working unchanged.

Read more here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Integration updated

📬 Introducing Brevo for Charitable: Turn Donors into Subscribers Automatically

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Simply collect donor consent right on your donation form and start your welcome series immediately.

What’s New:

🔄 Automated Subscriber Sync: New donors who opt in are added straight to your Brevo contact list as soon as their payment clears—no manual exports or CSV imports required.

🎯 Granular Consent & Opt-In Control: Customize your checkbox label, choose whether it defaults to checked or unchecked, or turn on Brevo double opt-in to keep your list clean and compliant.

📋 Per-Campaign List Mapping: Route supporters to your global email list or map specific campaigns to targeted Brevo lists to tailor your follow-up messaging.

⚡ 5-Minute Setup: Connect instantly by pasting your Brevo API key into the Newsletter settings, map your contact fields, and start building your email list on autopilot.

Ready to grow your mailing list? Brevo is available now starting on the Charitable Plus plan—connect your account today!

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
recurring donations updated

💳 Introducing Card Updates: Fix Expired Cards Without Losing Subscriptions!

newExpired or updated credit cards are one of the biggest silent leaks in recurring fundraising. With Card Updates in the Recurring Donations extension, donors can now refresh their payment details directly—keeping their subscription, schedule, and giving history completely intact.

No canceled plans, no lost history, and zero administrative headache for your team.

What’s New:

⚡ 30-Second Self-Service: Donors get a dedicated “Update Card” button in their dashboard that opens Stripe’s secure, PCI-compliant Customer Portal to update card details instantly.

🔒 Scoped & Safe Access: Scoped exclusively to card updates by default, donors can’t accidentally cancel or alter their plans from inside the portal, keeping your webhooks and data in sync.

🤝 Admin-Assisted Support: Helping a donor on the phone? Open their secure Stripe portal in one click from your admin screen or generate a single-use update link to email them.

📋 Automatic Audit Trail: Every payment method update is recorded automatically with a timestamp in both system-wide logs and the individual donor’s profile.

Ready to protect your recurring revenue? Get the Plus or Pro plan and update Recurring Donations to 2.3.0+ and enable “Update Payment Method” under your Settings today!

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Integration page builder

Divi Fans Rejoice! Native Divi 5 Campaign Progress Bar Module!

With our new native Divi 5 module, you can anchor your microsites with real-time fundraising stats directly on the visual canvas. Here’s how it works, and why it’s worth turning on today.

Create campaign updates that are VISUAL AND LIVE. You can also:

📊 Campaign Progress Bar: Drop a live progress bar into any Divi 5 layout and show goal progress in real time.

🎨 Deep styling controls: Easily customize the bar and track color, height, and radius to match your brand perfectly.

👁️ Visual Builder ready: Configure and preview everything directly on the Divi canvas as a first-class module.

🔁 Identical rendering: The same exact engine powers this module, meaning consistent design without legacy shims.

✅ Faster launches: Never leave the Divi 5 interface to configure shortcodes or guess how your goal labels will look.

Learn more here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.