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Connect to Google Analytics & Track Fundraising Success

Introducing Google Analytics: Connect & View Detailed Fundraising Data

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Want to stop guessing what works in your fundraising and start making decisions based on real donor data?

We’re thrilled to announce a powerful new addition to Charitable Pro: Google Analytics Integration!

Once connected, you can easily see which campaigns perform best and understand your supporters better to boost your fundraising results.

This game-changing feature connects your donation campaigns directly to Google Analytics 4, giving you complete visibility into your fundraising performance. No more wondering which campaigns work best or where your most generous donors come from – now you’ll have the data to prove it.

We’ve designed this integration to be incredibly simple to set up (seriously, it takes under a minute!), yet powerful enough to transform how you understand and optimize your fundraising efforts.

Connect your Charitable campaigns in minutes, unlock insights into donor behavior, and make confident decisions to maximize your fundraising impact.

What’s New?

Google Analytics Integration is a powerful new feature that seamlessly connects your Charitable donation campaigns to Google Analytics 4, automatically tracking every donation, campaign interaction, and donor behavior on your website.

How it works

The integration creates a direct bridge between your Charitable Pro plugin and Google Analytics that sends detailed donation data to your analytics dashboard in real-time. Every time someone clicks a donation button, fills out a form, or completes a donation, that activity is automatically tracked and organized in Google Analytics.

Charitable data in Google Analytics

Why we built it

Instead of flying blind with your fundraising efforts, you’ll get crystal-clear insights into which campaigns drive the most donations, where your best donors come from, and how visitors interact with your donation pages.

You can access reports on completed donations, submitted forms, donate button clicks, and more.

Donation complete page in Google Analytics

This means you can double down on what’s working and fix what isn’t – leading to more donations and better results.

The best part? Once you connect it (which takes less than a minute), everything happens automatically in the background. You don’t need to manually track anything or worry about missing important data.

Here’s what gets tracked automatically:

  • Donation button clicks on campaign pages
  • Donation form interactions when visitors start giving
  • Completed donations with full campaign and amount details
  • Campaign performance across all your fundraising efforts
  • Donor behavior patterns and navigation paths

You’ll see all this data organized beautifully in your familiar Google Analytics dashboard, giving you professional-grade fundraising insights without any extra work on your part! 📊

Learn More about Google Analytics + Charitable »

Why You’ll Love The Google Analytics Integration

We’ve made it as easy as it can be to connect your donation campaigns to Google Analytics. Here’s what we’ve done for you:

Easy Integration: Connect your Charitable campaigns with Google Analytics in just a few clicks. No code required.

Donor Insights: Understand how visitors interact with your donation pages.

Goal Monitoring: Track progress toward fundraising goals.

Campaign Tracking: Understand which campaigns drive the most donations.

Ready to connect to Google Analytics?

Follow our complete step-by-step guide to Connect to Google Analytics »

Have suggestions or feature requests? We ALWAYS want to make Charitable better. We would love to hear suggestion.

The Google Analytics integration requires a Charitable Pro plan. If you aren’t already using Pro, consider upgrading now. You can get started at 50% off your first year. Plus, we offer a 14-day risk free money back guarantee so you can try out the Pro plan with peace of mind.

That’s it! You’re ready to track every donation, campaign, and donor interaction with powerful Google Analytics integration that reveals what’s working best.

If you’d like to receive updates on new features along with non-profit advice and tips delivered straight to your inbox, join our newsletter.

You may also want to subscribe to our Charitable YouTube Channel. We regularly post tips, tricks, and tutorials to help you make the most of the Charitable plugin.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.

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Addon Donations Improvement

🎈Recurring Donations 2.0: Smarter Automation, Better Recovery, and More Control

We’ve completely rebuilt our Recurring Donations system to help you grow your reliable income stream while giving you (and your donors) more powerful tools than ever before.

What’s New:

🔒 Recurring-Only Campaigns: You can toggle “Recurring Only” mode in the campaign builder to hide the one-time option entirely, ensuring your supporters stay focused on long-term commitment.

📧 Automatic Payment Recovery: Our new Payment Failed Email fires automatically the moment a subscription fails.

🛠️ Self-Service Donor Control:The new Cancel Subscription Button appears directly in the donor dashboard, allowing supporters to pause or end their recurring gifts on their own terms—reducing your admin burden and payment disputes.

📊 Real-Time Revenue Insights: Track your growth, monitor active subscriptions, and see exactly how much predictable support is coming in each month at a glance.

Our new Recurring Donations addon gives you the professional-grade tools you need to grow your mission.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
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🧡 Modal Donate Button: Turn Any Click into a Contribution

Instead of redirecting users to a new URL, the lightweight Modal Donation Button allows donors to complete their gift in a sleek, focused popup, keeping them engaged with your content while they support your cause.

What’s New:

  • Zero-Friction Giving: Open your donation form in a responsive modal overlay. Donors stay on the same page, reducing drop-off.

  • 🖱️ Place it Anywhere: Use the dedicated WordPress block or a simple shortcode to drop a donate button into sidebars, footers, or even mid-sentence in your storytelling.

  • 🎨 Full Design Control: Match your brand perfectly with customizable background colors, hover effects, border radius, and font sizes—all without touching a single line of CSS.

Whether you need a simple “Donate Now” link or a high-converting popup button, the Modal Donate Button gives you the flexibility to raise more with less effort.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
donation form Donations New

💵 Mini Donation Widget: Show The Impact Of Every Dollar!

Not every donor who wants to give will navigate to your campaign page. Meet them exactly where they are by placing a fully functional giving experience directly on any page or post.

💬 Show the impact of every dollar: Attach custom messages to each preset amount so donors understand exactly what their gift provides.
🔄 Monthly and one-time giving: Supports a tabbed interface with independent amounts and impact statements for recurring giving programs.
🎨 Match your brand: Easily set accent colors and control size or alignment to fit the widget naturally into your layout without CSS.
⚡ Reduce donor friction: Open the donation form in a modal overlay to keep donors on the page and reduce drop-off.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
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🤝 Build instant trust: Overcome donor hesitation by showing a proven track record of community support.
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🛠️ Drop it anywhere: Easily add the block to your homepage, campaign pages, or confirmation screens in seconds.
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author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
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The Ultimate Discovery Experience

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⚡ No-Code Customization: Effortlessly change layouts, columns, and styles with a single click. Whether you want a clean grid or an interactive carousel, you can match your organization’s look without any CSS or JavaScript.

🎯 Advanced Search & Filter: Empower your supporters with real-time filtering. Donors can quickly sort through campaigns by tags, popularity, or “ending soon,” making it easy to find exactly where their help is needed.

💰 Quick Donate Integration: Boost your conversions with instant giving. The Showcase allows donors to contribute via a modal popup directly from the display, featuring pre-selected amounts for a faster, friction-free experience.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.