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Connect to Google Analytics & Track Fundraising Success

Introducing Google Analytics: Connect & View Detailed Fundraising Data

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Want to stop guessing what works in your fundraising and start making decisions based on real donor data?

We’re thrilled to announce a powerful new addition to Charitable Pro: Google Analytics Integration!

Once connected, you can easily see which campaigns perform best and understand your supporters better to boost your fundraising results.

This game-changing feature connects your donation campaigns directly to Google Analytics 4, giving you complete visibility into your fundraising performance. No more wondering which campaigns work best or where your most generous donors come from – now you’ll have the data to prove it.

We’ve designed this integration to be incredibly simple to set up (seriously, it takes under a minute!), yet powerful enough to transform how you understand and optimize your fundraising efforts.

Connect your Charitable campaigns in minutes, unlock insights into donor behavior, and make confident decisions to maximize your fundraising impact.

What’s New?

Google Analytics Integration is a powerful new feature that seamlessly connects your Charitable donation campaigns to Google Analytics 4, automatically tracking every donation, campaign interaction, and donor behavior on your website.

How it works

The integration creates a direct bridge between your Charitable Pro plugin and Google Analytics that sends detailed donation data to your analytics dashboard in real-time. Every time someone clicks a donation button, fills out a form, or completes a donation, that activity is automatically tracked and organized in Google Analytics.

Charitable data in Google Analytics

Why we built it

Instead of flying blind with your fundraising efforts, you’ll get crystal-clear insights into which campaigns drive the most donations, where your best donors come from, and how visitors interact with your donation pages.

You can access reports on completed donations, submitted forms, donate button clicks, and more.

Donation complete page in Google Analytics

This means you can double down on what’s working and fix what isn’t – leading to more donations and better results.

The best part? Once you connect it (which takes less than a minute), everything happens automatically in the background. You don’t need to manually track anything or worry about missing important data.

Here’s what gets tracked automatically:

  • Donation button clicks on campaign pages
  • Donation form interactions when visitors start giving
  • Completed donations with full campaign and amount details
  • Campaign performance across all your fundraising efforts
  • Donor behavior patterns and navigation paths

You’ll see all this data organized beautifully in your familiar Google Analytics dashboard, giving you professional-grade fundraising insights without any extra work on your part! 📊

Learn More about Google Analytics + Charitable »

Why You’ll Love The Google Analytics Integration

We’ve made it as easy as it can be to connect your donation campaigns to Google Analytics. Here’s what we’ve done for you:

Easy Integration: Connect your Charitable campaigns with Google Analytics in just a few clicks. No code required.

Donor Insights: Understand how visitors interact with your donation pages.

Goal Monitoring: Track progress toward fundraising goals.

Campaign Tracking: Understand which campaigns drive the most donations.

Ready to connect to Google Analytics?

Follow our complete step-by-step guide to Connect to Google Analytics »

Have suggestions or feature requests? We ALWAYS want to make Charitable better. We would love to hear suggestion.

The Google Analytics integration requires a Charitable Pro plan. If you aren’t already using Pro, consider upgrading now. You can get started at 50% off your first year. Plus, we offer a 14-day risk free money back guarantee so you can try out the Pro plan with peace of mind.

That’s it! You’re ready to track every donation, campaign, and donor interaction with powerful Google Analytics integration that reveals what’s working best.

If you’d like to receive updates on new features along with non-profit advice and tips delivered straight to your inbox, join our newsletter.

You may also want to subscribe to our Charitable YouTube Channel. We regularly post tips, tricks, and tutorials to help you make the most of the Charitable plugin.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.

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ambassadors New

🖨️ Introducing Fliers and Posters: Raise Money Away From the Screen!

A lot of peer-to-peer fundraising happens away from a screen: at the finish line of a 5K, on a school noticeboard, in an office kitchen. Charitable Ambassadors 3.4.7 adds 2 printables, a fundraiser flier carrying each fundraiser’s own story and QR code, and a recruitment poster that signs new fundraisers up. Both open as a normal web page and print straight from the browser. Why this is important:

  • 🏁 A flier for every fundraiser: Each one carries that fundraiser’s own photo, story and goal, with a QR code that opens their page rather than your main campaign.
  • 📌 A poster that recruits: It shows “Now Recruiting” above your campaign name with a large QR code that opens your sign-up form, so someone can start fundraising without waiting on a link from you.
  • 🪄 No design tool needed: Both printables render as a normal web page and print from the browser, with no PDF plugin and no designer.
  • 📄 2 flier layouts: Hand out carries the full story for giving to friends and family, and Post up carries a short hook with 5 tear-off tabs for a noticeboard.
  • 🛡️ Off until you switch it on: Fliers stay off after the update until you enable them under Charitable » Ambassadors » Other » Fliers, and only the owner or an administrator can open one.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Improvement Payments

💸 Introducing Tiered Rates for Fee Relief: Match the Ask to the Gift!

Fee Relief asks your donors one short question at checkout: would you like to cover the processing fee on this gift? Until now that question used a single rate for every donation on a gateway, so a $10 gift and a $500 gift were asked for the same percentage. Fee Relief 1.3.0 lets you set as many donation bands as you like, each carrying its own rate. Why this is important:

  • 🪙 Gentler on small gifts: A fixed transaction cost is a far bigger share of a $10 donation than a $500 one, so bands let you ask for less at the bottom.
  • 🎚️ As many bands as you need: Each band carries its own percentage and its own fixed amount, and the top band runs on with no upper limit.
  • 🛑 An optional ceiling: A Maximum fee field stops any donor being asked for more than a number you choose, however large the gift.
  • 🔌 Set per payment gateway: Stripe can run on four bands while Windcave and Payfast stay on a single rate, because bands belong to a gateway and not to your whole site.
  • 🛡️ Nothing changes until you say so: Your current rates stay exactly as they are until you switch Use Tiered Rates on under Charitable » Settings » Advanced » Fee Relief.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Donations Improvement

📊 Your Pro Dashboard Can Now Compare, Export, and Score!

Most fundraising dashboards only tell you how much you have raised. Charitable Pro 1.8.19 rebuilds the dashboard and the Reports Overview around the harder questions: whether anything is broken, whether this period beat the last one, and which single change would make the most difference today. Why this is important:

  • 📈 Every figure has a trend: Pick a period and the tiles and the chart move together, with each total shown against the previous period.
  • 🗓️ Charts that stay readable: Short ranges group donations day by day, while longer ranges group by week or month, so a full year reads as a curve instead of a flat line.
  • 🔀 Compare any 2 periods: Not just consecutive ones, so you can ask how this December did against last December. That matters because fundraising is seasonal.
  • 📤 Export the whole summary: Send the full overview out as CSV or PDF, ready for a board pack or a funder report.
  • 🎯 Score your setup for free: Have your fundraising setup scored, so the one change worth making next is the one you can see.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Feature New

🎟️ Introducing Charitable Events: Sell Tickets Inside Your Campaigns!

Most nonprofits sell event tickets in one tool and collect donations in another, which leaves two sets of reports and a manual match at the end of the year. Charitable Events brings both together, selling tickets through the same donation forms and payment gateways you already run in Charitable. Why this is important:

  • 🎟️ Every ticket is a donation: Ticket sales run through the gateway you already use and count toward the campaign goal, with everything managed under Charitable » Events.
  • 📱 QR check-in from any phone: Each attendee gets their own QR code on the receipt, and volunteers scan at the door through a check-in link that needs no WordPress account.
  • 🧾 Receipts ready for tax time: Give each ticket type a fair market value, and Charitable puts the correct tax-deductible amount on every donor receipt.
  • 📋 Attendee details at checkout: Ask every guest for a meal choice, shirt size, or access needs, with a separate attendee record created for each ticket.
  • 🗓️ Blocks and calendars included: Three editor blocks plus Sugar Calendar and The Events Calendar support put your events where supporters already look.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
ai New

🚀 Unleash AI Power in Charitable!

Your AI assistant can now build, edit, and manage your Charitable fundraising campaigns directly — just by asking. With Charitable Pro adding write support for the WordPress Abilities API, tools like ChatGPT, Claude, and Cursor can handle full administrative actions safely through MCP. Why this is important:

  • 🤖 Campaign creation in plain language: Prompt your assistant with a goal like “Set up a fundraiser for the shelter with a $5,000 goal”, and it builds a real draft campaign complete with suggested donation tiers.
  • 🎨 Instant donation form tweaks: Add custom fields, change button colors, or reorder elements without diving into form settings.
  • 📝 Offline gift logging: Tell your assistant about cash or check gifts, and it will match donor emails and record transactions into your history.
  • 🛡️ Safety and control by default: Write access stays strictly off until turned on in Charitable » Tools » AI MCP, keeping read-only reporting safe by default.
  • 📜 Full audit logging: Every change made by an AI assistant is tracked under Charitable » Tools » Logs, so you always know who (or what) updated your site.

Check out our announcement here.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.