Charitable Blog

Everything you need to know about Charitable and our team.

Connect to Google Analytics & Track Fundraising Success

Introducing Google Analytics: Connect & View Detailed Fundraising Data

Last updated on

  • By

Want to stop guessing what works in your fundraising and start making decisions based on real donor data?

We’re thrilled to announce a powerful new addition to Charitable Pro: Google Analytics Integration!

Once connected, you can easily see which campaigns perform best and understand your supporters better to boost your fundraising results.

This game-changing feature connects your donation campaigns directly to Google Analytics 4, giving you complete visibility into your fundraising performance. No more wondering which campaigns work best or where your most generous donors come from – now you’ll have the data to prove it.

We’ve designed this integration to be incredibly simple to set up (seriously, it takes under a minute!), yet powerful enough to transform how you understand and optimize your fundraising efforts.

Connect your Charitable campaigns in minutes, unlock insights into donor behavior, and make confident decisions to maximize your fundraising impact.

What’s New?

Google Analytics Integration is a powerful new feature that seamlessly connects your Charitable donation campaigns to Google Analytics 4, automatically tracking every donation, campaign interaction, and donor behavior on your website.

How it works

The integration creates a direct bridge between your Charitable Pro plugin and Google Analytics that sends detailed donation data to your analytics dashboard in real-time. Every time someone clicks a donation button, fills out a form, or completes a donation, that activity is automatically tracked and organized in Google Analytics.

Charitable data in Google Analytics

Why we built it

Instead of flying blind with your fundraising efforts, you’ll get crystal-clear insights into which campaigns drive the most donations, where your best donors come from, and how visitors interact with your donation pages.

You can access reports on completed donations, submitted forms, donate button clicks, and more.

Donation complete page in Google Analytics

This means you can double down on what’s working and fix what isn’t – leading to more donations and better results.

The best part? Once you connect it (which takes less than a minute), everything happens automatically in the background. You don’t need to manually track anything or worry about missing important data.

Here’s what gets tracked automatically:

  • Donation button clicks on campaign pages
  • Donation form interactions when visitors start giving
  • Completed donations with full campaign and amount details
  • Campaign performance across all your fundraising efforts
  • Donor behavior patterns and navigation paths

You’ll see all this data organized beautifully in your familiar Google Analytics dashboard, giving you professional-grade fundraising insights without any extra work on your part! 📊

Learn More about Google Analytics + Charitable »

Why You’ll Love The Google Analytics Integration

We’ve made it as easy as it can be to connect your donation campaigns to Google Analytics. Here’s what we’ve done for you:

Easy Integration: Connect your Charitable campaigns with Google Analytics in just a few clicks. No code required.

Donor Insights: Understand how visitors interact with your donation pages.

Goal Monitoring: Track progress toward fundraising goals.

Campaign Tracking: Understand which campaigns drive the most donations.

Ready to connect to Google Analytics?

Follow our complete step-by-step guide to Connect to Google Analytics »

Have suggestions or feature requests? We ALWAYS want to make Charitable better. We would love to hear suggestion.

The Google Analytics integration requires a Charitable Pro plan. If you aren’t already using Pro, consider upgrading now. You can get started at 50% off your first year. Plus, we offer a 14-day risk free money back guarantee so you can try out the Pro plan with peace of mind.

That’s it! You’re ready to track every donation, campaign, and donor interaction with powerful Google Analytics integration that reveals what’s working best.

If you’d like to receive updates on new features along with non-profit advice and tips delivered straight to your inbox, join our newsletter.

You may also want to subscribe to our Charitable YouTube Channel. We regularly post tips, tricks, and tutorials to help you make the most of the Charitable plugin.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get free tips and resources right in your inbox, along with 60,000+ others

Join our Newsletter

We won’t spam you. We only send an email when we think it will genuinely help you. Unsubscribe at any time!

Featured Video:

Watch more videos on our YouTube channel.

What's New In Charitable

View The Latest Updates
🔔 Subscribe to get our latest updates
📧 Subscribe to Emails

Email Subscription

Join our Newsletter

We won’t spam you. We only send an email when we think it will genuinely help you. Unsubscribe at any time!

ambassadors New

👤 Creator Profiles: Put a Face to Every Peer-to-Peer Campaign

Ambassadors 3.3.0 now provies Creator Profiles — giving your supporters a permanent, shareable public home that turns one-time fundraisers into ongoing relationships.

👤 Public Creator Pages: Give every fundraiser an instant, clean landing page at /creator/their-name/ to showcase their custom avatar, bio, and a browsable grid of their campaigns.

📊 Proof of Impact: Boost donor trust by displaying site-wide milestones on the profile—like total funds raised and total donor counts.

💳 Interactive Hover Cards: When donors hover over a creator’s name on a campaign page, a compact card expands with their bio and social handles right at the moment of decision.

📍 Responsible Location Sharing: Allow creators to safely show local supporters where they are based using only city, state, and country details.

🛠️ Self-Serve Customization: Fundraisers can update their own profiles and link up to six social networks directly from the My Campaigns hub, saving you admin time.

Ready to empower your advocates? Update to Ambassadors 3.3.0 and turn on “Enable Public Creator Page” today!

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Improvement Payments

📱 Turn Mobile Scrollers Into Donors: Meet Charitable’s Mollie Upgrade

Losing mobile supporters because they hate typing out long card numbers on their phones? Charitable’s updated Mollie integration features:

⚡ One-Tap Wallet Checkout: Enable donors to complete their gifts instantly using Apple Pay or Google Pay with a simple face scan, fingerprint, or tap.

💰 No Extra PCI Burden: Skip complex domain verification and security compliance since all wallet transactions run safely through Mollie’s hosted checkout.

🛠️ Custom Cancel Routing: Keep the experience predictable by automatically sending donors who back out to your cancellation page, or use developer filters to route them to a custom page.

Visit this page to learn more.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
ambassadors improved New

Moderation and Directory Screens In Ambassadors 3.0

Ambassadors 3.0 has new features: moderation and directory screens… now easily see those who are earning donations on your peer to peer network – including campaign creators that might need to be verified – all in one place. Generate reports, email ambassadors and campaign creators directly and more.

🚀 See when campaign creators and ambassadors have updated their campaigns, what donors/donation they have brought in and more.

🎉 Manually add ambassadors and campaign creators, and approve them in one-click!

Visit this page to learn more.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
New Payments

⚡ Unlock India-Based Donations: Meet Charitable’s Native Razorpay Integration

Trying to collect donations in India? Charitable’s native Razorpay integration features:

⚡ Instant UPI Integration: Accept fast, local donations directly inside your form via apps like PhonePe, Google Pay, Paytm, and BHIM without sending donors away from your site.

📲 Auto-Generated Campaign QRs: Instantly render scannable QR codes encoding a UPI deep link directly on your public campaign pages and sidebars for an effortless “scan-to-give” experience.

💰 Dual Local & Global Reach: Headline your campaigns in INR while seamlessly accepting major international currencies like USD, EUR, GBP, and CAD to maximize global support.

🔁 Seamless Recurring Giving: Fully integrates with the Charitable Recurring addon to manage automatic monthly subscriptions directly through Razorpay without extra code.

↩️ Automatic Two-Way Sync: Keep your books perfectly clean with two-way refund syncing—issue a refund inside WordPress or your Razorpay dashboard and both sides update automatically.

🔒 Webhook-Verified Security: Automatically protect your donation records using HMAC-signed webhook verification to ensure every status update represents real money cleared on the rails.

Visit this page to learn more.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Integration New

🎉 New Built-in PushEngage Integration

Struggling with falling email open rates and rising ad costs just to keep your supporters engaged? Charitable’s built-in PushEngage integration features:

🔔 Zero-Fee Direct Messaging: Deliver crisp, instant pop-up notifications straight to your donors’ desktops and mobile devices.

⏱️ Four Smart Automated Triggers: Automatically send updates for immediate donation thank yous, full-list campaign launches, urgent “ending soon” alerts, and goal milestone celebrations.

📈 Group Momentum Broadcasts: Turn private milestones into public wins by automatically broadcasting alerts to your entire subscriber list the moment a campaign hits 50%, 75%, or 100% of its goal.

📊 Automatic Analytics Tracking: Monitor exactly where your incoming notification traffic is coming from with built-in attribution that requires zero complex configuration.

Visit this page to learn more.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.