CONNECT TO GOOGLE ANALYTICS

Track Your Fundraising Success and Make Data-Driven Decisions

Find donation patterns and donor behavior with seamless Google Analytics integration. See which campaigns work best and understand your supporters better to boost your fundraising results.

Get Complete Visibility Into Your Fundraising Performance

Track every donation, campaign, and donor interaction with powerful Google Analytics integration that reveals what’s working best.

Connect your Charitable campaigns with Google Analytics in just a few steps. No coding needed.

All donation events are tracked automatically without requiring any manual setup or coding knowledge.

See which specific campaigns drive the most donations and highest donation amounts.

Understand how visitors navigate your donation pages and what motivates them to give.

Track total donation amounts and see which traffic sources bring your best donors.

Get detailed data including campaign names, donation amounts, and donor locations automatically.

View donation activity as it happens in your Google Analytics dashboard.

See whether donors prefer giving on mobile, desktop, or tablet to optimize your donation experience.

Automatically track every completed donation with campaign details, amounts, and unique donation IDs.

Why You’ll Love Using Google Analytics with Charitable

Get Charitable and raise funds more efficiently than ever and with zero stress from technical problems

Set Up In Minutes Without Technical Skills

Connect Charitable to Google Analytics in under a minute with our simple setup process. Just copy your Google Analytics measurement ID and paste it into Charitable’s settings – no coding or technical expertise required.

Once connected, all tracking happens automatically in the background. You’ll start seeing donation data in your Google Analytics dashboard within 24 hours, giving you immediate access to valuable fundraising insights without any ongoing maintenance or complicated configurations.

Quick Setup

No Coding Required

Automatic Tracking

Easy google analytics set up
Google Analytics dashboard

Make Smarter Fundraising Decisions With Real Data

Stop guessing what works and start using actual donor behavior to guide your fundraising strategy. Our Google Analytics integration shows you exactly which campaigns perform best and where your donations come from.

You’ll see clear patterns in donor behavior, like which pages keep supporters engaged and which traffic sources bring the most generous donors. This means you can focus your time and resources on the fundraising approaches that actually work, instead of wasting effort on strategies that don’t deliver results.

Real-Time Insights

Campaign Comparison

Donor Behavior Data

Prove Your Impact With Professional Reporting

Show board members, stakeholders, and grant makers exactly how your fundraising efforts perform with professional Google Analytics reports. You’ll have concrete data about donation trends, campaign success rates, and supporter engagement.

These detailed reports make it easy to demonstrate your organization’s growth and effectiveness. You can track progress toward fundraising goals, identify your most successful campaigns, and show how digital fundraising contributes to your mission’s success.

Customizable Reports

Goal Tracking

Custom Events

Google Analytics export reports

Integrates with all of your essential apps

Google Analytics and Charitable –
Frequently Asked Questions

Do you have a question about the Charitable and Google Analytics? See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

Get the Best WordPress Fundraising Plugin Today

Join 10,000+ smart website owners who trust Charitable for their donation websites.

What's New In Charitable

View The Latest Updates
🔔 Subscribe to get our latest updates
📧 Subscribe to Emails

Email Subscription

Join our Newsletter

We won’t spam you. We only send an email when we think it will genuinely help you. Unsubscribe at any time!

Improvement Migrations

↔️ Importing From GiveWP, Donorbox, GiveButter… even CSV!

Whether you’re migrating from another platform or consolidating your records, moving your data to Charitable is now faster and more flexible than ever. We’ve streamlined the process so you can bring over your entire fundraising history in just a few clicks.

🔄 Native GiveWP, Donorbox, & GiveButter Support: Switching from a major platform? Our dedicated migration tools handle the heavy lifting, automatically mapping your donors and donations directly into Charitable—no technical skills required.

📂 Universal CSV Import: Moving from a custom system or a specialized CRM? If you can export it to a CSV, you can import it here. Our smart mapping tool lets you align your columns to Charitable fields like names, emails, phone numbers, and addresses in seconds.

Instant Donor Profiles & Custom Tags: Automatically create rich donor profiles and bring in custom tags to keep your data organized. Segment and engage your supporters from day one with a clean, professional database structure.


Ready to make the switch?

Check out our GiveWP Migration Guide

Learn more about our Import Tools

Improvement Payments

💳 New Braintree Features For Your European Donors

With the release of Braintree addon version 1.3.0, you can now empower your European donors with the payment methods they trust and prefer, making giving seamless for international supporters.

🌍 Six New European Payment Methods: Support popular local options like iDEAL (Netherlands), Bancontact (Belgium), BLIK (Poland), and more to meet donors where they are.

⚡ Frictionless Donor Experience: These bank-based methods allow donors to authenticate directly with their own bank in a secure popup… no credit card numbers required.

⚙️ Automatic Currency Sync: No complex setup needed. The builder automatically displays the correct payment buttons based on your site’s currency (EUR or PLN), ensuring a relevant experience for every visitor.

Campaigns New

🖼️ Campaign Featured Images: Pro-Level Visuals Made Simple

With the new Campaign Featured Image setting in our visual builder, you now have a single, dedicated place to manage how your fundraisers look across your entire site and beyond.

🖼️ One Image, Everywhere: Set a primary thumbnail that automatically syncs to campaign grids, lists, and shortcodes—no more relying on layout order.

📱 Social Sharing Optimized: Easily upload images at the perfect size to ensure your campaigns look stunning and professional when shared on social media.

🔍 SEO & Accessibility Ready: Add custom alt text directly within the builder to improve search rankings and ensure your mission is accessible to every supporter.

Improvement receipts

🗓️ Annual Receipts 2.0: Send Year-End Receipts to Every Donor in Minutes

You can now send annual receipts in minutes with a few clicks to all your donors.

📧 One-Click Bulk Send Wizard that guides you to sending to hundreds of donors simultaneously directly from your WordPress dashboard.

🔍 Smart “Dry Run” Mode: See exactly who will receive a receipt and who will be skipped (and why) before a single email leaves your server.

🛡️ SMTP-Aware & Limit Protection: Charitable now detects your email setup and automatically adjusts batch sizes and pauses for daily limits to ensure your emails land in inboxes.

✅ Complete Audit Trail: Dedicated system log and on the individual donor’s profile, giving you a clear history for every fiscal year.

Stop dreading tax season and start spending that time on your mission. Update to Annual Receipts 2.0 and automate your year-end reporting today.

Addon Donations Improvement

🎈Recurring Donations 2.0: Smarter Automation, Better Recovery, and More Control

We’ve completely rebuilt our Recurring Donations system to help you grow your reliable income stream while giving you (and your donors) more powerful tools than ever before.

What’s New:

🔒 Recurring-Only Campaigns: You can toggle “Recurring Only” mode in the campaign builder to hide the one-time option entirely, ensuring your supporters stay focused on long-term commitment.

📧 Automatic Payment Recovery: Our new Payment Failed Email fires automatically the moment a subscription fails.

🛠️ Self-Service Donor Control:The new Cancel Subscription Button appears directly in the donor dashboard, allowing supporters to pause or end their recurring gifts on their own terms—reducing your admin burden and payment disputes.

📊 Real-Time Revenue Insights: Track your growth, monitor active subscriptions, and see exactly how much predictable support is coming in each month at a glance.

Our new Recurring Donations addon gives you the professional-grade tools you need to grow your mission.