CONNECT TO GOOGLE ANALYTICS

Track Your Fundraising Success and Make Data-Driven Decisions

Find donation patterns and donor behavior with seamless Google Analytics integration. See which campaigns work best and understand your supporters better to boost your fundraising results.

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Get Complete Visibility Into Your Fundraising Performance

Track every donation, campaign, and donor interaction with powerful Google Analytics integration that reveals what’s working best.

Connect your Charitable campaigns with Google Analytics in just a few steps. No coding needed.

All donation events are tracked automatically without requiring any manual setup or coding knowledge.

See which specific campaigns drive the most donations and highest donation amounts.

Understand how visitors navigate your donation pages and what motivates them to give.

Track total donation amounts and see which traffic sources bring your best donors.

Get detailed data including campaign names, donation amounts, and donor locations automatically.

View donation activity as it happens in your Google Analytics dashboard.

See whether donors prefer giving on mobile, desktop, or tablet to optimize your donation experience.

Automatically track every completed donation with campaign details, amounts, and unique donation IDs.

Why You’ll Love Using Google Analytics with Charitable

No Coding Needed

Set Up In Minutes Without Technical Skills

Connect Charitable to Google Analytics in under a minute. Copy your Google Analytics measurement ID and paste it into Charitable’s settings.

Once connected, all tracking happens automatically in the background. You’ll start seeing donation data in your Google Analytics dashboard within 24 hours, giving you immediate access to valuable fundraising insights.

Quick Setup

No Coding Required

Automatic Tracking

Easy google analytics set up
Google Analytics dashboard

Get The Data and Insights You Need

Make Smarter Fundraising Decisions With Real Data

Stop guessing what works and start using actual donor behavior to guide your fundraising strategy. Our Google Analytics integration shows you exactly which campaigns perform best and where your donations come from.

You’ll see clear patterns in donor behavior, like which pages keep supporters engaged and which traffic sources bring the most generous donors.

This means you can focus your time and resources on the fundraising approaches that actually work, instead of wasting effort on strategies that don’t deliver results.

Real-Time Insights

Campaign Comparison

Donor Behavior Data

Readymade Reports

Prove Your Impact With Professional Reporting

Show board members, stakeholders, and grant makers exactly how your fundraising efforts perform with professional Google Analytics reports. You’ll have concrete data about donation trends, campaign success rates, and supporter engagement.

These detailed reports make it easy to demonstrate your organization’s growth and effectiveness.

You can track progress toward fundraising goals, identify your most successful campaigns, and show how digital fundraising contributes to your mission’s success.

Customizable Reports

Goal Tracking

Custom Events

Google Analytics export reports

Tutorial

Charitable analytics integration tutorial

Follow these steps to connect your Charitable donation platform to Google Analytics. The setup takes about 2 minutes and requires no technical expertise or coding knowledge.

Keep Using All Your Favorite Apps

See What Real Users Are Saying About Charitable

With 200+ five-star reviews on WordPress.org, Charitable is trusted by thousands of nonprofits and fundraisers to power their donation pages. Here’s what a few of them have to say. See more testimonials »

Google Analytics and Charitable –
Frequently Asked Questions

Do you have a question about Charitable and Google Analytics? See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

Explore More Features

Peer to Peer Donations

Peer-to-Peer Fundraising

Empower supporters to fundraise on your behalf.

Expand your reach through supporter networks 

Keep 100% of donations with zero platform fees

Track campaign progress with detailed reports

Donor Management

Donation Forms

Launch powerful donation campaigns in minutes.

Ready to use templates

Drag and drop visual builder

Dynamic elements to inspire giving

Recurring Donations

Convert one-time donors into loyal, long-term supporters.

Enable automated recurring payments with ease

Provide donor accounts for seamless contribution management

Offer flexible donation frequencies to suit individual preferences

What's New In Charitable

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Improvement Payments

💸 Introducing Tiered Rates for Fee Relief: Match the Ask to the Gift!

Fee Relief asks your donors one short question at checkout: would you like to cover the processing fee on this gift? Until now that question used a single rate for every donation on a gateway, so a $10 gift and a $500 gift were asked for the same percentage. Fee Relief 1.3.0 lets you set as many donation bands as you like, each carrying its own rate. Why this is important:

  • 🪙 Gentler on small gifts: A fixed transaction cost is a far bigger share of a $10 donation than a $500 one, so bands let you ask for less at the bottom.
  • 🎚️ As many bands as you need: Each band carries its own percentage and its own fixed amount, and the top band runs on with no upper limit.
  • 🛑 An optional ceiling: A Maximum fee field stops any donor being asked for more than a number you choose, however large the gift.
  • 🔌 Set per payment gateway: Stripe can run on four bands while Windcave and Payfast stay on a single rate, because bands belong to a gateway and not to your whole site.
  • 🛡️ Nothing changes until you say so: Your current rates stay exactly as they are until you switch Use Tiered Rates on under Charitable » Settings » Advanced » Fee Relief.

Check out our announcement here.

Donations Improvement

📊 Your Pro Dashboard Can Now Compare, Export, and Score!

Most fundraising dashboards only tell you how much you have raised. Charitable Pro 1.8.19 rebuilds the dashboard and the Reports Overview around the harder questions: whether anything is broken, whether this period beat the last one, and which single change would make the most difference today. Why this is important:

  • 📈 Every figure has a trend: Pick a period and the tiles and the chart move together, with each total shown against the previous period.
  • 🗓️ Charts that stay readable: Short ranges group donations day by day, while longer ranges group by week or month, so a full year reads as a curve instead of a flat line.
  • 🔀 Compare any 2 periods: Not just consecutive ones, so you can ask how this December did against last December. That matters because fundraising is seasonal.
  • 📤 Export the whole summary: Send the full overview out as CSV or PDF, ready for a board pack or a funder report.
  • 🎯 Score your setup for free: Have your fundraising setup scored, so the one change worth making next is the one you can see.

Check out our announcement here.

Feature New

🎟️ Introducing Charitable Events: Sell Tickets Inside Your Campaigns!

Most nonprofits sell event tickets in one tool and collect donations in another, which leaves two sets of reports and a manual match at the end of the year. Charitable Events brings both together, selling tickets through the same donation forms and payment gateways you already run in Charitable. Why this is important:

  • 🎟️ Every ticket is a donation: Ticket sales run through the gateway you already use and count toward the campaign goal, with everything managed under Charitable » Events.
  • 📱 QR check-in from any phone: Each attendee gets their own QR code on the receipt, and volunteers scan at the door through a check-in link that needs no WordPress account.
  • 🧾 Receipts ready for tax time: Give each ticket type a fair market value, and Charitable puts the correct tax-deductible amount on every donor receipt.
  • 📋 Attendee details at checkout: Ask every guest for a meal choice, shirt size, or access needs, with a separate attendee record created for each ticket.
  • 🗓️ Blocks and calendars included: Three editor blocks plus Sugar Calendar and The Events Calendar support put your events where supporters already look.

Check out our announcement here.

ai New

🚀 Unleash AI Power in Charitable!

Your AI assistant can now build, edit, and manage your Charitable fundraising campaigns directly — just by asking. With Charitable Pro adding write support for the WordPress Abilities API, tools like ChatGPT, Claude, and Cursor can handle full administrative actions safely through MCP. Why this is important:

  • 🤖 Campaign creation in plain language: Prompt your assistant with a goal like “Set up a fundraiser for the shelter with a $5,000 goal”, and it builds a real draft campaign complete with suggested donation tiers.
  • 🎨 Instant donation form tweaks: Add custom fields, change button colors, or reorder elements without diving into form settings.
  • 📝 Offline gift logging: Tell your assistant about cash or check gifts, and it will match donor emails and record transactions into your history.
  • 🛡️ Safety and control by default: Write access stays strictly off until turned on in Charitable » Tools » AI MCP, keeping read-only reporting safe by default.
  • 📜 Full audit logging: Every change made by an AI assistant is tracked under Charitable » Tools » Logs, so you always know who (or what) updated your site.

Check out our announcement here.

Improvement Payments

💰 Accept Recurring Donations with Windcave and Charitable

A donor sets their gift up once on Windcave’s secure payment page, and Charitable bills every renewal after that on schedule. Why this is important:

🏦 Organizations banked in New Zealand or Australia: monthly giving on the gateway your bank already set you up with, with no second processor to onboard.
⛪ Churches taking regular tithes and offerings: congregants set their own schedule once, which is the simplest way to launch recurring church giving without a separate platform.
🌏 Groups with donors in several currencies: Windcave handles more than 20, so a supporter can give in the currency they actually hold.
📅 Operating funds rather than one-time campaigns: switch on Recurring Only mode and the one-off option disappears, so every gift to that campaign is a subscription.
🧾 Teams with no developer on staff: 3 sets of credentials pasted into a settings page, and no code anywhere.

Check out our announcement here.