CONNECT TO GOOGLE ANALYTICS

Track Your Fundraising Success and Make Data-Driven Decisions

Find donation patterns and donor behavior with seamless Google Analytics integration. See which campaigns work best and understand your supporters better to boost your fundraising results.

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Get Complete Visibility Into Your Fundraising Performance

Track every donation, campaign, and donor interaction with powerful Google Analytics integration that reveals what’s working best.

Connect your Charitable campaigns with Google Analytics in just a few steps. No coding needed.

All donation events are tracked automatically without requiring any manual setup or coding knowledge.

See which specific campaigns drive the most donations and highest donation amounts.

Understand how visitors navigate your donation pages and what motivates them to give.

Track total donation amounts and see which traffic sources bring your best donors.

Get detailed data including campaign names, donation amounts, and donor locations automatically.

View donation activity as it happens in your Google Analytics dashboard.

See whether donors prefer giving on mobile, desktop, or tablet to optimize your donation experience.

Automatically track every completed donation with campaign details, amounts, and unique donation IDs.

Why You’ll Love Using Google Analytics with Charitable

No Coding Needed

Set Up In Minutes Without Technical Skills

Connect Charitable to Google Analytics in under a minute. Copy your Google Analytics measurement ID and paste it into Charitable’s settings.

Once connected, all tracking happens automatically in the background. You’ll start seeing donation data in your Google Analytics dashboard within 24 hours, giving you immediate access to valuable fundraising insights.

Quick Setup

No Coding Required

Automatic Tracking

Easy google analytics set up
Google Analytics dashboard

Get The Data and Insights You Need

Make Smarter Fundraising Decisions With Real Data

Stop guessing what works and start using actual donor behavior to guide your fundraising strategy. Our Google Analytics integration shows you exactly which campaigns perform best and where your donations come from.

You’ll see clear patterns in donor behavior, like which pages keep supporters engaged and which traffic sources bring the most generous donors.

This means you can focus your time and resources on the fundraising approaches that actually work, instead of wasting effort on strategies that don’t deliver results.

Real-Time Insights

Campaign Comparison

Donor Behavior Data

Readymade Reports

Prove Your Impact With Professional Reporting

Show board members, stakeholders, and grant makers exactly how your fundraising efforts perform with professional Google Analytics reports. You’ll have concrete data about donation trends, campaign success rates, and supporter engagement.

These detailed reports make it easy to demonstrate your organization’s growth and effectiveness.

You can track progress toward fundraising goals, identify your most successful campaigns, and show how digital fundraising contributes to your mission’s success.

Customizable Reports

Goal Tracking

Custom Events

Google Analytics export reports

Tutorial

Charitable analytics integration tutorial

Follow these steps to connect your Charitable donation platform to Google Analytics. The setup takes about 2 minutes and requires no technical expertise or coding knowledge.

Keep Using All Your Favorite Apps

See What Real Users Are Saying About Charitable

With 200+ five-star reviews on WordPress.org, Charitable is trusted by thousands of nonprofits and fundraisers to power their donation pages. Here’s what a few of them have to say. See more testimonials »

Google Analytics and Charitable –
Frequently Asked Questions

Do you have a question about Charitable and Google Analytics? See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

Explore More Features

Peer to Peer Donations

Peer-to-Peer Fundraising

Empower supporters to fundraise on your behalf.

Expand your reach through supporter networks 

Keep 100% of donations with zero platform fees

Track campaign progress with detailed reports

Donor Management

Donation Forms

Launch powerful donation campaigns in minutes.

Ready to use templates

Drag and drop visual builder

Dynamic elements to inspire giving

Recurring Donations

Convert one-time donors into loyal, long-term supporters.

Enable automated recurring payments with ease

Provide donor accounts for seamless contribution management

Offer flexible donation frequencies to suit individual preferences

What's New In Charitable

View The Latest Updates
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automation update

⚡ Visual Automation Builder: Drag and Drop With No Code!

Charitable Automation Connect 2.3.0 introduces the Visual Automation Builder, a full-screen canvas that lays each automation out as a flow of connected cards: a trigger, optional conditions, and a list of actions that run in order.

🧩 Many actions, one trigger: Tag a donor, send an email, add a note, and fire a webhook from a single event, dragged into any order.

✉️ Act inside Charitable: New Send Email, Tag Donor, and Add Donor Note actions run with no external service required.

🔤 Merge tags: Personalize emails and notes with live fields like {first_name}, {total}, and {campaign_name}.

🔁 Apply to existing donors: Run Tag Donor and Add Donor Note against the donors you already have.

🖥️ Canvas or Simple: Switch views anytime, and automations built before 2.3.0 keep working unchanged.

Read more here.

Integration updated

📬 Introducing Brevo for Charitable: Turn Donors into Subscribers Automatically

The moment a supporter makes a gift is when they are most engaged. With the new Brevo integration for Charitable, you can automatically turn those one-time donors into long-term subscribers without touching a single spreadsheet.

Simply collect donor consent right on your donation form and start your welcome series immediately.

What’s New:

🔄 Automated Subscriber Sync: New donors who opt in are added straight to your Brevo contact list as soon as their payment clears—no manual exports or CSV imports required.

🎯 Granular Consent & Opt-In Control: Customize your checkbox label, choose whether it defaults to checked or unchecked, or turn on Brevo double opt-in to keep your list clean and compliant.

📋 Per-Campaign List Mapping: Route supporters to your global email list or map specific campaigns to targeted Brevo lists to tailor your follow-up messaging.

⚡ 5-Minute Setup: Connect instantly by pasting your Brevo API key into the Newsletter settings, map your contact fields, and start building your email list on autopilot.

Ready to grow your mailing list? Brevo is available now starting on the Charitable Plus plan—connect your account today!

recurring donations updated

💳 Introducing Card Updates: Fix Expired Cards Without Losing Subscriptions!

newExpired or updated credit cards are one of the biggest silent leaks in recurring fundraising. With Card Updates in the Recurring Donations extension, donors can now refresh their payment details directly—keeping their subscription, schedule, and giving history completely intact.

No canceled plans, no lost history, and zero administrative headache for your team.

What’s New:

⚡ 30-Second Self-Service: Donors get a dedicated “Update Card” button in their dashboard that opens Stripe’s secure, PCI-compliant Customer Portal to update card details instantly.

🔒 Scoped & Safe Access: Scoped exclusively to card updates by default, donors can’t accidentally cancel or alter their plans from inside the portal, keeping your webhooks and data in sync.

🤝 Admin-Assisted Support: Helping a donor on the phone? Open their secure Stripe portal in one click from your admin screen or generate a single-use update link to email them.

📋 Automatic Audit Trail: Every payment method update is recorded automatically with a timestamp in both system-wide logs and the individual donor’s profile.

Ready to protect your recurring revenue? Get the Plus or Pro plan and update Recurring Donations to 2.3.0+ and enable “Update Payment Method” under your Settings today!

Integration page builder

Divi Fans Rejoice! Native Divi 5 Campaign Progress Bar Module!

With our new native Divi 5 module, you can anchor your microsites with real-time fundraising stats directly on the visual canvas. Here’s how it works, and why it’s worth turning on today.

Create campaign updates that are VISUAL AND LIVE. You can also:

📊 Campaign Progress Bar: Drop a live progress bar into any Divi 5 layout and show goal progress in real time.

🎨 Deep styling controls: Easily customize the bar and track color, height, and radius to match your brand perfectly.

👁️ Visual Builder ready: Configure and preview everything directly on the Divi canvas as a first-class module.

🔁 Identical rendering: The same exact engine powers this module, meaning consistent design without legacy shims.

✅ Faster launches: Never leave the Divi 5 interface to configure shortcodes or guess how your goal labels will look.

Learn more here.

Integration page builder

👉🏻 New in Charitable: Native Elementor Widgets for Seamless Campaign Building

With native Elementor widgets, you design donation campaigns right alongside the rest of your page without touching code. Here’s how it works, and why it’s worth turning on today.

Create fundraising pages that are VISUAL, NATIVE, AND SHORTCODE-FREE. You can also:

⚡ Mini Donation: Add a compact, high-converting donation widget with preset amounts and full color control.

⏳ Campaign Countdown: Build urgency for a deadline-driven appeal, complete with optional confetti when the goal is hit.

📣 Donation Feed: Prove momentum by showing visitors the social proof of real people giving right now.

🏆 Donor Leaderboard: Celebrate top supporters with gold, silver, and bronze styling to spark friendly giving.

🖼️ Campaign Showcase: Feature multiple campaigns in a landing page grid or carousel, with search, filters, and badges.

Learn more here.