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Connect to Google Analytics & Track Fundraising Success

Introducing Google Analytics: Connect & View Detailed Fundraising Data

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Want to stop guessing what works in your fundraising and start making decisions based on real donor data?

We’re thrilled to announce a powerful new addition to Charitable Pro: Google Analytics Integration!

Once connected, you can easily see which campaigns perform best and understand your supporters better to boost your fundraising results.

This game-changing feature connects your donation campaigns directly to Google Analytics 4, giving you complete visibility into your fundraising performance. No more wondering which campaigns work best or where your most generous donors come from – now you’ll have the data to prove it.

We’ve designed this integration to be incredibly simple to set up (seriously, it takes under a minute!), yet powerful enough to transform how you understand and optimize your fundraising efforts.

Connect your Charitable campaigns in minutes, unlock insights into donor behavior, and make confident decisions to maximize your fundraising impact.

What’s New?

Google Analytics Integration is a powerful new feature that seamlessly connects your Charitable donation campaigns to Google Analytics 4, automatically tracking every donation, campaign interaction, and donor behavior on your website.

How it works

The integration creates a direct bridge between your Charitable Pro plugin and Google Analytics that sends detailed donation data to your analytics dashboard in real-time. Every time someone clicks a donation button, fills out a form, or completes a donation, that activity is automatically tracked and organized in Google Analytics.

Charitable data in Google Analytics

Why we built it

Instead of flying blind with your fundraising efforts, you’ll get crystal-clear insights into which campaigns drive the most donations, where your best donors come from, and how visitors interact with your donation pages.

You can access reports on completed donations, submitted forms, donate button clicks, and more.

Donation complete page in Google Analytics

This means you can double down on what’s working and fix what isn’t – leading to more donations and better results.

The best part? Once you connect it (which takes less than a minute), everything happens automatically in the background. You don’t need to manually track anything or worry about missing important data.

Here’s what gets tracked automatically:

  • Donation button clicks on campaign pages
  • Donation form interactions when visitors start giving
  • Completed donations with full campaign and amount details
  • Campaign performance across all your fundraising efforts
  • Donor behavior patterns and navigation paths

You’ll see all this data organized beautifully in your familiar Google Analytics dashboard, giving you professional-grade fundraising insights without any extra work on your part! 📊

Learn More about Google Analytics + Charitable »

Why You’ll Love The Google Analytics Integration

We’ve made it as easy as it can be to connect your donation campaigns to Google Analytics. Here’s what we’ve done for you:

Easy Integration: Connect your Charitable campaigns with Google Analytics in just a few clicks. No code required.

Donor Insights: Understand how visitors interact with your donation pages.

Goal Monitoring: Track progress toward fundraising goals.

Campaign Tracking: Understand which campaigns drive the most donations.

Ready to connect to Google Analytics?

Follow our complete step-by-step guide to Connect to Google Analytics »

Have suggestions or feature requests? We ALWAYS want to make Charitable better. We would love to hear suggestion.

The Google Analytics integration requires a Charitable Pro plan. If you aren’t already using Pro, consider upgrading now. You can get started at 50% off your first year. Plus, we offer a 14-day risk free money back guarantee so you can try out the Pro plan with peace of mind.

That’s it! You’re ready to track every donation, campaign, and donor interaction with powerful Google Analytics integration that reveals what’s working best.

If you’d like to receive updates on new features along with non-profit advice and tips delivered straight to your inbox, join our newsletter.

You may also want to subscribe to our Charitable YouTube Channel. We regularly post tips, tricks, and tutorials to help you make the most of the Charitable plugin.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.

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GiveWP Migrations New

White Glove Migration Service for GiveWP

Thinking about switching your fundraising platform from GiveWP to Charitable, but don’t want to risk losing your data or handle a complex technical setup yourself? Charitable’s White Glove Migration Service features:

👥 Flawless Donor Mapping: Safely transfer your entire supporter database with zero data loss.

📊 Complete Financial History: Meticulously preserve every historical transaction for continuous, accurate reporting.

🔄 Seamless Recurring Giving: Safely transfer active sustaining subscriptions without disrupting your incoming revenue or requiring your donors to update their information.

💳 Zero Gateway Disruptions: Keep using Stripe, PayPal, or any other GiveWP-compatible processor you already love.

🚀 Expert Technical Setup: Relax while our team handles the heavy lifting to install and configure your forms—plus, qualifying users get a full year of Charitable Pro completely free.

Visit this page to learn more.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
automation Improvement

📢 New Feature Alert: Automation Connect 2.0 Is Here! 🚀

Thinking about connecting your fundraising data to tools like Mailchimp, Slack, or Google Sheets, but don’t want to hire a developer or write custom code? Charitalbe’s new automation addon has:

⚡ 17 Event Triggers: Instantly fire webhooks for a donor’s first gift, renewal payments, or reached campaign milestones.

🎯 Smart Conditional Logic: Use powerful AND/OR logic across 11 fields to only send data when it meets your exact criteria, like newsletter opt-ins.

📊 Custom Payload Control: Select from 80+ clean data fields across donor, donation, and campaign metadata so your apps get exactly what they need.

🚀 Pre-Built Platform Templates: Skip the setup from scratch with ready-to-go templates for Zapier, Make.com, n8n, HubSpot, and Slack.

🛡️ Reliable Developer Tools: Power your workflows with signed HMAC-SHA256 payloads, complete WordPress filters, and automatic retry logs.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
automation Improvement

🔌 Charitable Meets Zapier: Connect to 7,000+ Apps and Automate Your Fundraising

Tired of manually copying donation data into accounting sheets or tracking down new donor signups? Put your administrative tasks on autopilot. Charitable is now officially on Zapier, giving you a powerful, no-code way to plug your fundraising directly into the rest of your favorite tools.

Every donation, donor signup, and campaign milestone can now trigger an automated workflow seamlessly.

What’s New:

♾️ Connect to 7,000+ Apps: Bridge your Charitable campaigns with everyday software like Google Sheets, QuickBooks, Slack, Mailchimp, HubSpot, Notion, Airtable, and thousands more.

⚡ 12 Powerful Triggers: Build deep workflows using smart automation triggers covering the entire donation lifecycle—including New Donation, New Donor, Subscription Cancelled, and Campaign Goal Reached.

📋 Pre-Built Action Templates: Get started in three minutes or less with our pre-made template combinations, like automatically logging new donations straight into a Google Sheet or firing custom donor welcome emails through Gmail.

🚫 Zero Code Needed: No complex webhooks or custom PHP scripts required. Just pick your trigger, choose your app, map your fields, and let Zapier handle the heavy lifting.

Ready to save hours of admin time? Grab Charitable Pro with the Automation Connect addon today and launch your first Zap!

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Improvement Payments

🚀 Introducing PayPal Commerce: One Connection, Six Ways to Donate

Donors expect modern, flexible payment options when they support a cause. If they don’t see their preferred method on your donation form, they often disappear without a word. With PayPal Commerce, we are bringing a completely modernized checkout experience right to your campaigns.

Enjoy a single integration that upgrades your forms, makes giving seamless, and helps you capture every single donation.

What’s New:

🔌 One-Click Connection: Skip messy API keys and developer docs. Simply click “Connect with PayPal,” sign in to your business account, and your modern form is live in under five minutes.

💳 Six Ways to Give: Give your supporters instant access to PayPal balance, Venmo (US), Pay Later financing, major credit/debit cards, Apple Pay (Safari), and Google Pay (Chrome) all from the exact same form.

🔄 Flexible Recurring Giving: Fully supports monthly giving. Choose between the PayPal Subscriptions API (handled automatically on PayPal’s end) or Vault + Cron (handled securely right on your site).

💬 Friendly Error Recovery: No more confusing browser alerts. If a payment is declined, donors see plain-language, inline messages that guide them on how to fix the issue and complete their gift.

Ready for PayPal, modernized? Update to Charitable Pro 1.8.15+ (or Charitable Lite 1.8.11+) and connect your account today!

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Campaigns New

⏳ Campaign Countdown: Drive Urgency and Lift Donations

Urgency is one of the most powerful tools in fundraising! Meet Campaign Countdown—a live, real-time timer built to turn procrastination into immediate generosity.

campaign_countdown_animation

What’s New:

⏱️ Live, Real-Time Urgency: Beautifully track days, hours, minutes, and seconds down to your campaign’s deadline w/ live-updating visual countdowns.

🎨 Tailored to Your Look: Choose between Boxed bordered tiles or a clean, single-line Inline display. Match your theme instantly with font and deep color controls.

🛠️ Place it Anywhere: Drop the countdown anywhere you like using the Campaign Builder field, a dedicated Gutenberg block, or a simple shortcode.

🚨 Smart Expiry Actions: Total control over the end state—choose to automatically replace the timer with a custom message, freeze it at zero, and more.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.