GOOGLE ANALYTICS

Track performance and gain valuable insights into your fundraising efforts

Charitable lets you connect your donation campaigns to Google Analytics, enabling you to track donation performance and gain valuable insights into your fundraising efforts. By integrating Google Analytics, you can monitor key metrics, understand donor behavior, and optimize your campaigns for increased impact.

Get Charitable Now →

With Charitable Google Analytics, you can gain valuable insights into donor behavior through detailed tracking of events in your campaign and donation forms on your charity website.

Tracks every donation, even off-site

PayPal redirects, Stripe webhooks, admin-confirmed offline donations – donations that complete after the donor has closed their tab. The server-side Measurement Protocol path catches every conversion the browser path misses, so your GA4 Monetization reports match your Charitable dashboard.

Both paths share an idempotency flag – there is no double-counting between the browser receipt page and the server-side webhook fire.

Privacy-first by default

The addon ships full Google Consent Mode v2 – required for EEA traffic since Google’s March 2024 enforcement. Without it, denied EEA users disappear from GA4 entirely. With it, GA4 still receives modeled conversions and cookieless pings.

  • WP Consent API integration with Cookiebot, CookieYes, Complianz, Iubenda, and OneTrust. Server-side events honor consent captured at donation insert.
  • Donor IP anonymization – IPs are truncated to /24 (IPv4) or /48 (IPv6) before transmission. Country-level geolocation is preserved, the donor’s exact IP never persists.
  • Hashed donor identity – emails are normalized (lowercase + subaddress stripped) and SHA-256-hashed before becoming the GA4 user_id. Cross-device session stitching without exposing PII to your reports.
  • Multi-role tracking exclusion – keep internal QA / staff traffic out of your reports without configuring an IP filter.

Know where every donation comes from

Full UTM capture: utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id. Includes utm_term and utm_id that most competitors miss.

UTMs persist for 30 days in first-party cookies, attach to every donation at submission time, and surface in two places:

  • GA4 reports – mapped to GA4’s standard source/medium/campaign/term/content/campaign_id event params for purchase and refund events. Native attribution reports work out of the box.
  • The donation admin record – a “Google Analytics” panel on the donation edit screen shows captured UTMs, GA4 clientid and sessionid, consent state at the moment of donation, and timestamps for fired events. Multi-touch attribution-ready, last-touch by default.

Setup in 60 seconds

  1. Paste your GA4 measurement ID (G-XXXXXXXXXX) into Charitable -> Settings -> Advanced.
  2. (Optional) Paste your Measurement Protocol API Secret to enable server-side tracking for off-site gateways. Generate one in GA4 Admin -> Data Streams -> your stream -> Measurement Protocol API secrets.
  3. Click “Test GA4 Connection” – fires a real test event with debug_mode on. Pass or fail with a descriptive error in seconds.

More information

Get started with the Charitable Google Analytics setup guide.

Minimum requirements:

  • PHP 7.2+
  • Charitable Pro 1.8.13+

Popular Charitable Extensions

Charitable extensions allow you to add features to your campaigns and expand how you can get donations.

Recurring Donations

Grow your organization’s revenue easily with recurring donations from your most reliable donors.

Learn More

Donor Comments

Give your donors the ability to share a message when they donate.

Learn More

Charitable PDF Receipts

Make life easy for your donors by providing them with a PDF receipt for their donation.

Learn More

Frequently Asked Questions

See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

Can I see a demo of Charitable?

You can. Contact us and we’ll be glad to set you up with an up-close view of how Charitable can power your fundraising success. 

How long is my Charitable license valid for?

All Charitable purchases are for a one-year license. It gives you access to support and our frequent product updates. Annual renewals are automatic and you’re free to cancel any time. 

Does Charitable offer a money-back guarantee?

Sure. We are confident you’ll be delighted with Charitable. But, if you’re unhappy for any reason or have a rare issue we can’t resolve, you’ll get a full refund within 14 days of the purchase date. 

Can Charitable replace all the fundraising tools I’m using now?

Yes, Charitable offers a complete solution to raise funds and manage donations all in one place. It includes donation forms, peer-to-peer fundraising, annual tax receipts, reports, and so much more. Try it today and see how it can simplify your fundraising efforts – we offer a money-back guarantee.

What payment gateways do I get out of the box?

You can start accepting donations through PayPal and Stripe as soon as you launch. Using Charitable’s easy-to-install extensions, you can add other gateways such as Payrexx, Authorize.Net, and several others.

Can I generate tax receipts for my donors?

Yes, and it’s easy. Receipts go out automatically after the donation. Plus you can customize the receipt template to include your organization’s information and branding. 

Can I customize donation forms to match my website’s branding?

Absolutely. Charitable has layouts and color schemes for you to experiment with out of the box. If you’d like to keep everything consistent with your site’s design and identity, that’s the default option.

What's New In Charitable

View The Latest Updates
🔔 Subscribe to get our latest updates
📧 Subscribe to Emails

Email Subscription

Join our Newsletter

We won’t spam you. We only send an email when we think it will genuinely help you. Unsubscribe at any time!

ambassadors New

👤 Creator Profiles: Put a Face to Every Peer-to-Peer Campaign

Ambassadors 3.3.0 now provies Creator Profiles — giving your supporters a permanent, shareable public home that turns one-time fundraisers into ongoing relationships.

👤 Public Creator Pages: Give every fundraiser an instant, clean landing page at /creator/their-name/ to showcase their custom avatar, bio, and a browsable grid of their campaigns.

📊 Proof of Impact: Boost donor trust by displaying site-wide milestones on the profile—like total funds raised and total donor counts.

💳 Interactive Hover Cards: When donors hover over a creator’s name on a campaign page, a compact card expands with their bio and social handles right at the moment of decision.

📍 Responsible Location Sharing: Allow creators to safely show local supporters where they are based using only city, state, and country details.

🛠️ Self-Serve Customization: Fundraisers can update their own profiles and link up to six social networks directly from the My Campaigns hub, saving you admin time.

Ready to empower your advocates? Update to Ambassadors 3.3.0 and turn on “Enable Public Creator Page” today!

Checkout



Added to cart


Improvement Payments

📱 Turn Mobile Scrollers Into Donors: Meet Charitable’s Mollie Upgrade

Losing mobile supporters because they hate typing out long card numbers on their phones? Charitable’s updated Mollie integration features:

⚡ One-Tap Wallet Checkout: Enable donors to complete their gifts instantly using Apple Pay or Google Pay with a simple face scan, fingerprint, or tap.

💰 No Extra PCI Burden: Skip complex domain verification and security compliance since all wallet transactions run safely through Mollie’s hosted checkout.

🛠️ Custom Cancel Routing: Keep the experience predictable by automatically sending donors who back out to your cancellation page, or use developer filters to route them to a custom page.

Visit this page to learn more.

Checkout



Added to cart


ambassadors improved New

Moderation and Directory Screens In Ambassadors 3.0

Ambassadors 3.0 has new features: moderation and directory screens… now easily see those who are earning donations on your peer to peer network – including campaign creators that might need to be verified – all in one place. Generate reports, email ambassadors and campaign creators directly and more.

🚀 See when campaign creators and ambassadors have updated their campaigns, what donors/donation they have brought in and more.

🎉 Manually add ambassadors and campaign creators, and approve them in one-click!

Visit this page to learn more.

Checkout



Added to cart


New Payments

⚡ Unlock India-Based Donations: Meet Charitable’s Native Razorpay Integration

Trying to collect donations in India? Charitable’s native Razorpay integration features:

⚡ Instant UPI Integration: Accept fast, local donations directly inside your form via apps like PhonePe, Google Pay, Paytm, and BHIM without sending donors away from your site.

📲 Auto-Generated Campaign QRs: Instantly render scannable QR codes encoding a UPI deep link directly on your public campaign pages and sidebars for an effortless “scan-to-give” experience.

💰 Dual Local & Global Reach: Headline your campaigns in INR while seamlessly accepting major international currencies like USD, EUR, GBP, and CAD to maximize global support.

🔁 Seamless Recurring Giving: Fully integrates with the Charitable Recurring addon to manage automatic monthly subscriptions directly through Razorpay without extra code.

↩️ Automatic Two-Way Sync: Keep your books perfectly clean with two-way refund syncing—issue a refund inside WordPress or your Razorpay dashboard and both sides update automatically.

🔒 Webhook-Verified Security: Automatically protect your donation records using HMAC-signed webhook verification to ensure every status update represents real money cleared on the rails.

Visit this page to learn more.

Checkout



Added to cart


Integration New

🎉 New Built-in PushEngage Integration

Struggling with falling email open rates and rising ad costs just to keep your supporters engaged? Charitable’s built-in PushEngage integration features:

🔔 Zero-Fee Direct Messaging: Deliver crisp, instant pop-up notifications straight to your donors’ desktops and mobile devices.

⏱️ Four Smart Automated Triggers: Automatically send updates for immediate donation thank yous, full-list campaign launches, urgent “ending soon” alerts, and goal milestone celebrations.

📈 Group Momentum Broadcasts: Turn private milestones into public wins by automatically broadcasting alerts to your entire subscriber list the moment a campaign hits 50%, 75%, or 100% of its goal.

📊 Automatic Analytics Tracking: Monitor exactly where your incoming notification traffic is coming from with built-in attribution that requires zero complex configuration.

Visit this page to learn more.

Checkout



Added to cart


View All Announcements