GOOGLE ANALYTICS

Track performance and gain valuable insights into your fundraising efforts

Charitable lets you connect your donation campaigns to Google Analytics, enabling you to track donation performance and gain valuable insights into your fundraising efforts. By integrating Google Analytics, you can monitor key metrics, understand donor behavior, and optimize your campaigns for increased impact.

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With Charitable Google Analytics, you can gain valuable insights into donor behavior through detailed tracking of events in your campaign and donation forms on your charity website.

Tracks every donation, even off-site

PayPal redirects, Stripe webhooks, admin-confirmed offline donations – donations that complete after the donor has closed their tab. The server-side Measurement Protocol path catches every conversion the browser path misses, so your GA4 Monetization reports match your Charitable dashboard.

Both paths share an idempotency flag – there is no double-counting between the browser receipt page and the server-side webhook fire.

Privacy-first by default

The addon ships full Google Consent Mode v2 – required for EEA traffic since Google’s March 2024 enforcement. Without it, denied EEA users disappear from GA4 entirely. With it, GA4 still receives modeled conversions and cookieless pings.

  • WP Consent API integration with Cookiebot, CookieYes, Complianz, Iubenda, and OneTrust. Server-side events honor consent captured at donation insert.
  • Donor IP anonymization – IPs are truncated to /24 (IPv4) or /48 (IPv6) before transmission. Country-level geolocation is preserved, the donor’s exact IP never persists.
  • Hashed donor identity – emails are normalized (lowercase + subaddress stripped) and SHA-256-hashed before becoming the GA4 user_id. Cross-device session stitching without exposing PII to your reports.
  • Multi-role tracking exclusion – keep internal QA / staff traffic out of your reports without configuring an IP filter.

Know where every donation comes from

Full UTM capture: utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id. Includes utm_term and utm_id that most competitors miss.

UTMs persist for 30 days in first-party cookies, attach to every donation at submission time, and surface in two places:

  • GA4 reports – mapped to GA4’s standard source/medium/campaign/term/content/campaign_id event params for purchase and refund events. Native attribution reports work out of the box.
  • The donation admin record – a “Google Analytics” panel on the donation edit screen shows captured UTMs, GA4 clientid and sessionid, consent state at the moment of donation, and timestamps for fired events. Multi-touch attribution-ready, last-touch by default.

Setup in 60 seconds

  1. Paste your GA4 measurement ID (G-XXXXXXXXXX) into Charitable -> Settings -> Advanced.
  2. (Optional) Paste your Measurement Protocol API Secret to enable server-side tracking for off-site gateways. Generate one in GA4 Admin -> Data Streams -> your stream -> Measurement Protocol API secrets.
  3. Click “Test GA4 Connection” – fires a real test event with debug_mode on. Pass or fail with a descriptive error in seconds.

More information

Get started with the Charitable Google Analytics setup guide.

Minimum requirements:

  • PHP 7.2+
  • Charitable Pro 1.8.13+

Popular Charitable Extensions

Charitable extensions allow you to add features to your campaigns and expand how you can get donations.

Recurring Donations

Grow your organization’s revenue easily with recurring donations from your most reliable donors.

Learn More

Donor Comments

Give your donors the ability to share a message when they donate.

Learn More

Charitable PDF Receipts

Make life easy for your donors by providing them with a PDF receipt for their donation.

Learn More

Frequently Asked Questions

See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

Can I see a demo of Charitable?

You can. Contact us and we’ll be glad to set you up with an up-close view of how Charitable can power your fundraising success. 

How long is my Charitable license valid for?

All Charitable purchases are for a one-year license. It gives you access to support and our frequent product updates. Annual renewals are automatic and you’re free to cancel any time. 

Does Charitable offer a money-back guarantee?

Sure. We are confident you’ll be delighted with Charitable. But, if you’re unhappy for any reason or have a rare issue we can’t resolve, you’ll get a full refund within 14 days of the purchase date. 

Can Charitable replace all the fundraising tools I’m using now?

Yes, Charitable offers a complete solution to raise funds and manage donations all in one place. It includes donation forms, peer-to-peer fundraising, annual tax receipts, reports, and so much more. Try it today and see how it can simplify your fundraising efforts – we offer a money-back guarantee.

What payment gateways do I get out of the box?

You can start accepting donations through PayPal and Stripe as soon as you launch. Using Charitable’s easy-to-install extensions, you can add other gateways such as Payrexx, Authorize.Net, and several others.

Can I generate tax receipts for my donors?

Yes, and it’s easy. Receipts go out automatically after the donation. Plus you can customize the receipt template to include your organization’s information and branding. 

Can I customize donation forms to match my website’s branding?

Absolutely. Charitable has layouts and color schemes for you to experiment with out of the box. If you’d like to keep everything consistent with your site’s design and identity, that’s the default option.

What's New In Charitable

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Improvement Payments

💳 New Braintree Features For Your European Donors

If your nonprofit serves international supporters, credit cards aren’t always their preferred way to give. With the release of the Braintree addon version 1.3.0, you can now empower your European donors with the payment methods they trust most.

What’s New:

🌍 Six New European Payment Methods: Seamlessly accept popular bank-based options like iDEAL (Netherlands), Bancontact (Belgium), BLIK (Poland), EPS (Austria), Przelewy24 (Poland), and MyBank (Italy/Portugal).

⚡ Frictionless Donor Experience: No manual card entries required. Donors safely authenticate directly with their own bank in a secure popup for lightning-fast contributions.

⚙️ Automatic Currency Sync: Skip complex configuration. The addon intelligently displays the correct local payment buttons based automatically on your site’s currency (EUR or PLN).

Ready to scale your global reach? Update to Braintree 1.3.0 today!

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Campaigns New

⏳ Campaign Countdown: Drive Urgency and Lift Donations

Urgency is one of the most powerful tools in fundraising! Meet Campaign Countdown—a live, real-time timer built to turn procrastination into immediate generosity.

campaign_countdown_animation

What’s New:

⏱️ Live, Real-Time Urgency: Beautifully track days, hours, minutes, and seconds down to your campaign’s deadline w/ live-updating visual countdowns.

🎨 Tailored to Your Look: Choose between Boxed bordered tiles or a clean, single-line Inline display. Match your theme instantly with font and deep color controls.

🛠️ Place it Anywhere: Drop the countdown anywhere you like using the Campaign Builder field, a dedicated Gutenberg block, or a simple shortcode.

🚨 Smart Expiry Actions: Total control over the end state—choose to automatically replace the timer with a custom message, freeze it at zero, and more.

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Improvement Migrations

↔️ Importing From GiveWP, Donorbox, GiveButter… even CSV!

Whether you’re migrating from another platform or consolidating your records, moving your data to Charitable is now faster and more flexible than ever. We’ve streamlined the process so you can bring over your entire fundraising history in just a few clicks.

🔄 Native GiveWP, Donorbox, & GiveButter Support: Switching from a major platform? Our dedicated migration tools handle the heavy lifting, automatically mapping your donors and donations directly into Charitable—no technical skills required.

📂 Universal CSV Import: Moving from a custom system or a specialized CRM? If you can export it to a CSV, you can import it here. Our smart mapping tool lets you align your columns to Charitable fields like names, emails, phone numbers, and addresses in seconds.

⚡ Instant Donor Profiles & Custom Tags: Automatically create rich donor profiles and bring in custom tags to keep your data organized. Segment and engage your supporters from day one with a clean, professional database structure.

Ready to make the switch?

Check out our GiveWP Migration Guide

Learn more about our Import Tools

Checkout



Added to cart


Improvement Payments

💳 New Braintree Features For Your European Donors

With the release of Braintree addon version 1.3.0, you can now empower your European donors with the payment methods they trust and prefer, making giving seamless for international supporters.

🌍 Six New European Payment Methods: Support popular local options like iDEAL (Netherlands), Bancontact (Belgium), BLIK (Poland), and more to meet donors where they are.

⚡ Frictionless Donor Experience: These bank-based methods allow donors to authenticate directly with their own bank in a secure popup… no credit card numbers required.

⚙️ Automatic Currency Sync: No complex setup needed. The builder automatically displays the correct payment buttons based on your site’s currency (EUR or PLN), ensuring a relevant experience for every visitor.

Checkout



Added to cart


Campaigns New

🖼️ Campaign Featured Images: Pro-Level Visuals Made Simple

With the new Campaign Featured Image setting in our visual builder, you now have a single, dedicated place to manage how your fundraisers look across your entire site and beyond.

🖼️ One Image, Everywhere: Set a primary thumbnail that automatically syncs to campaign grids, lists, and shortcodes—no more relying on layout order.

📱 Social Sharing Optimized: Easily upload images at the perfect size to ensure your campaigns look stunning and professional when shared on social media.

🔍 SEO & Accessibility Ready: Add custom alt text directly within the builder to improve search rankings and ensure your mission is accessible to every supporter.

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