CONNECT TO GOOGLE ANALYTICS

Track Your Fundraising Success and Make Data-Driven Decisions

Find donation patterns and donor behavior with seamless Google Analytics integration. See which campaigns work best and understand your supporters better to boost your fundraising results.

Get Complete Visibility Into Your Fundraising Performance

Track every donation, campaign, and donor interaction with powerful Google Analytics integration that reveals what’s working best.

Connect your Charitable campaigns with Google Analytics in just a few steps. No coding needed.

All donation events are tracked automatically without requiring any manual setup or coding knowledge.

See which specific campaigns drive the most donations and highest donation amounts.

Understand how visitors navigate your donation pages and what motivates them to give.

Track total donation amounts and see which traffic sources bring your best donors.

Get detailed data including campaign names, donation amounts, and donor locations automatically.

View donation activity as it happens in your Google Analytics dashboard.

See whether donors prefer giving on mobile, desktop, or tablet to optimize your donation experience.

Automatically track every completed donation with campaign details, amounts, and unique donation IDs.

Why You’ll Love Using Google Analytics with Charitable

Get Charitable and raise funds more efficiently than ever and with zero stress from technical problems

Set Up In Minutes Without Technical Skills

Connect Charitable to Google Analytics in under a minute with our simple setup process. Just copy your Google Analytics measurement ID and paste it into Charitable’s settings – no coding or technical expertise required.

Once connected, all tracking happens automatically in the background. You’ll start seeing donation data in your Google Analytics dashboard within 24 hours, giving you immediate access to valuable fundraising insights without any ongoing maintenance or complicated configurations.

Quick Setup

No Coding Required

Automatic Tracking

Easy google analytics set up
Google Analytics dashboard

Make Smarter Fundraising Decisions With Real Data

Stop guessing what works and start using actual donor behavior to guide your fundraising strategy. Our Google Analytics integration shows you exactly which campaigns perform best and where your donations come from.

You’ll see clear patterns in donor behavior, like which pages keep supporters engaged and which traffic sources bring the most generous donors. This means you can focus your time and resources on the fundraising approaches that actually work, instead of wasting effort on strategies that don’t deliver results.

Real-Time Insights

Campaign Comparison

Donor Behavior Data

Prove Your Impact With Professional Reporting

Show board members, stakeholders, and grant makers exactly how your fundraising efforts perform with professional Google Analytics reports. You’ll have concrete data about donation trends, campaign success rates, and supporter engagement.

These detailed reports make it easy to demonstrate your organization’s growth and effectiveness. You can track progress toward fundraising goals, identify your most successful campaigns, and show how digital fundraising contributes to your mission’s success.

Customizable Reports

Goal Tracking

Custom Events

Google Analytics export reports

Integrates with all of your essential apps

Google Analytics and Charitable –
Frequently Asked Questions

Do you have a question about the Charitable and Google Analytics? See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

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Addon Donations Improvement

🎈Recurring Donations 2.0: Smarter Automation, Better Recovery, and More Control

We’ve completely rebuilt our Recurring Donations system to help you grow your reliable income stream while giving you (and your donors) more powerful tools than ever before.

What’s New:

🔒 Recurring-Only Campaigns: You can toggle “Recurring Only” mode in the campaign builder to hide the one-time option entirely, ensuring your supporters stay focused on long-term commitment.

📧 Automatic Payment Recovery: Our new Payment Failed Email fires automatically the moment a subscription fails.

🛠️ Self-Service Donor Control:The new Cancel Subscription Button appears directly in the donor dashboard, allowing supporters to pause or end their recurring gifts on their own terms—reducing your admin burden and payment disputes.

📊 Real-Time Revenue Insights: Track your growth, monitor active subscriptions, and see exactly how much predictable support is coming in each month at a glance.

Our new Recurring Donations addon gives you the professional-grade tools you need to grow your mission.

Campaigns New

🧡 Modal Donate Button: Turn Any Click into a Contribution

Instead of redirecting users to a new URL, the lightweight Modal Donation Button allows donors to complete their gift in a sleek, focused popup, keeping them engaged with your content while they support your cause.

What’s New:

  • Zero-Friction Giving: Open your donation form in a responsive modal overlay. Donors stay on the same page, reducing drop-off.

  • 🖱️ Place it Anywhere: Use the dedicated WordPress block or a simple shortcode to drop a donate button into sidebars, footers, or even mid-sentence in your storytelling.

  • 🎨 Full Design Control: Match your brand perfectly with customizable background colors, hover effects, border radius, and font sizes—all without touching a single line of CSS.

Whether you need a simple “Donate Now” link or a high-converting popup button, the Modal Donate Button gives you the flexibility to raise more with less effort.

donation form Donations New

💵 Mini Donation Widget: Show The Impact Of Every Dollar!

Not every donor who wants to give will navigate to your campaign page. Meet them exactly where they are by placing a fully functional giving experience directly on any page or post.

💬 Show the impact of every dollar: Attach custom messages to each preset amount so donors understand exactly what their gift provides.
🔄 Monthly and one-time giving: Supports a tabbed interface with independent amounts and impact statements for recurring giving programs.
🎨 Match your brand: Easily set accent colors and control size or alignment to fit the widget naturally into your layout without CSS.
⚡ Reduce donor friction: Open the donation form in a modal overlay to keep donors on the page and reduce drop-off.

Donations Live New

👉🏻 Showcase Real Momentum with the Donations Feed

Give your donors a reason to trust. Our new feed lets you display a living, breathing record of people showing up for your cause.

🤝 Build instant trust: Overcome donor hesitation by showing a proven track record of community support.
💬 Highlight donor stories: Display real donor comments and locations to show the human side of your fundraising.
🛠️ Drop it anywhere: Easily add the block to your homepage, campaign pages, or confirmation screens in seconds.
📈 Curate your feed: Group multiple donations from the same person or sort by highest amounts to encourage larger gifts.

Campaigns New

🎨 Campaign Showcase: Pro Level Display, No Coding Needed.

Display your causes with style and make it easier than ever for donors to find the right campaign. We are excited to announce the brand-new Campaign Showcase, a powerful, no-code tool designed to help you create beautiful, high-converting campaign grids and carousels.

The Ultimate Discovery Experience

Your mission deserves to be seen. With the Campaign Showcase, you can move beyond simple lists and create dynamic displays that highlight your most urgent needs, helping donors connect with the causes they care about most.

⚡ No-Code Customization: Effortlessly change layouts, columns, and styles with a single click. Whether you want a clean grid or an interactive carousel, you can match your organization’s look without any CSS or JavaScript.

🎯 Advanced Search & Filter: Empower your supporters with real-time filtering. Donors can quickly sort through campaigns by tags, popularity, or “ending soon,” making it easy to find exactly where their help is needed.

💰 Quick Donate Integration: Boost your conversions with instant giving. The Showcase allows donors to contribute via a modal popup directly from the display, featuring pre-selected amounts for a faster, friction-free experience.