CONNECT TO GOOGLE ANALYTICS

Track Your Fundraising Success and Make Data-Driven Decisions

Find donation patterns and donor behavior with seamless Google Analytics integration. See which campaigns work best and understand your supporters better to boost your fundraising results.

Get Complete Visibility Into Your Fundraising Performance

Track every donation, campaign, and donor interaction with powerful Google Analytics integration that reveals what’s working best.

Connect your Charitable campaigns with Google Analytics in just a few steps. No coding needed.

All donation events are tracked automatically without requiring any manual setup or coding knowledge.

See which specific campaigns drive the most donations and highest donation amounts.

Understand how visitors navigate your donation pages and what motivates them to give.

Track total donation amounts and see which traffic sources bring your best donors.

Get detailed data including campaign names, donation amounts, and donor locations automatically.

View donation activity as it happens in your Google Analytics dashboard.

See whether donors prefer giving on mobile, desktop, or tablet to optimize your donation experience.

Automatically track every completed donation with campaign details, amounts, and unique donation IDs.

Why You’ll Love Using Google Analytics with Charitable

Get Charitable and raise funds more efficiently than ever and with zero stress from technical problems

Set Up In Minutes Without Technical Skills

Connect Charitable to Google Analytics in under a minute with our simple setup process. Just copy your Google Analytics measurement ID and paste it into Charitable’s settings – no coding or technical expertise required.

Once connected, all tracking happens automatically in the background. You’ll start seeing donation data in your Google Analytics dashboard within 24 hours, giving you immediate access to valuable fundraising insights without any ongoing maintenance or complicated configurations.

Quick Setup

No Coding Required

Automatic Tracking

Easy google analytics set up
Google Analytics dashboard

Make Smarter Fundraising Decisions With Real Data

Stop guessing what works and start using actual donor behavior to guide your fundraising strategy. Our Google Analytics integration shows you exactly which campaigns perform best and where your donations come from.

You’ll see clear patterns in donor behavior, like which pages keep supporters engaged and which traffic sources bring the most generous donors. This means you can focus your time and resources on the fundraising approaches that actually work, instead of wasting effort on strategies that don’t deliver results.

Real-Time Insights

Campaign Comparison

Donor Behavior Data

Prove Your Impact With Professional Reporting

Show board members, stakeholders, and grant makers exactly how your fundraising efforts perform with professional Google Analytics reports. You’ll have concrete data about donation trends, campaign success rates, and supporter engagement.

These detailed reports make it easy to demonstrate your organization’s growth and effectiveness. You can track progress toward fundraising goals, identify your most successful campaigns, and show how digital fundraising contributes to your mission’s success.

Customizable Reports

Goal Tracking

Custom Events

Google Analytics export reports

Integrates with all of your essential apps

Google Analytics and Charitable –
Frequently Asked Questions

Do you have a question about the Charitable and Google Analytics? See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

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GiveWP Migrations New

White Glove Migration Service for GiveWP

Thinking about switching your fundraising platform from GiveWP to Charitable, but don’t want to risk losing your data or handle a complex technical setup yourself? Charitable’s White Glove Migration Service features:

👥 Flawless Donor Mapping: Safely transfer your entire supporter database with zero data loss.

📊 Complete Financial History: Meticulously preserve every historical transaction for continuous, accurate reporting.

🔄 Seamless Recurring Giving: Safely transfer active sustaining subscriptions without disrupting your incoming revenue or requiring your donors to update their information.

💳 Zero Gateway Disruptions: Keep using Stripe, PayPal, or any other GiveWP-compatible processor you already love.

🚀 Expert Technical Setup: Relax while our team handles the heavy lifting to install and configure your forms—plus, qualifying users get a full year of Charitable Pro completely free.

Visit this page to learn more.

automation Improvement

📢 New Feature Alert: Automation Connect 2.0 Is Here! 🚀

Thinking about connecting your fundraising data to tools like Mailchimp, Slack, or Google Sheets, but don’t want to hire a developer or write custom code? Charitalbe’s new automation addon has:

⚡ 17 Event Triggers: Instantly fire webhooks for a donor’s first gift, renewal payments, or reached campaign milestones.

🎯 Smart Conditional Logic: Use powerful AND/OR logic across 11 fields to only send data when it meets your exact criteria, like newsletter opt-ins.

📊 Custom Payload Control: Select from 80+ clean data fields across donor, donation, and campaign metadata so your apps get exactly what they need.

🚀 Pre-Built Platform Templates: Skip the setup from scratch with ready-to-go templates for Zapier, Make.com, n8n, HubSpot, and Slack.

🛡️ Reliable Developer Tools: Power your workflows with signed HMAC-SHA256 payloads, complete WordPress filters, and automatic retry logs.

automation Improvement

🔌 Charitable Meets Zapier: Connect to 7,000+ Apps and Automate Your Fundraising

Tired of manually copying donation data into accounting sheets or tracking down new donor signups? Put your administrative tasks on autopilot. Charitable is now officially on Zapier, giving you a powerful, no-code way to plug your fundraising directly into the rest of your favorite tools.

Every donation, donor signup, and campaign milestone can now trigger an automated workflow seamlessly.

What’s New:

♾️ Connect to 7,000+ Apps: Bridge your Charitable campaigns with everyday software like Google Sheets, QuickBooks, Slack, Mailchimp, HubSpot, Notion, Airtable, and thousands more.

⚡ 12 Powerful Triggers: Build deep workflows using smart automation triggers covering the entire donation lifecycle—including New Donation, New Donor, Subscription Cancelled, and Campaign Goal Reached.

📋 Pre-Built Action Templates: Get started in three minutes or less with our pre-made template combinations, like automatically logging new donations straight into a Google Sheet or firing custom donor welcome emails through Gmail.

🚫 Zero Code Needed: No complex webhooks or custom PHP scripts required. Just pick your trigger, choose your app, map your fields, and let Zapier handle the heavy lifting.

Ready to save hours of admin time? Grab Charitable Pro with the Automation Connect addon today and launch your first Zap!

Improvement Payments

🚀 Introducing PayPal Commerce: One Connection, Six Ways to Donate

Donors expect modern, flexible payment options when they support a cause. If they don’t see their preferred method on your donation form, they often disappear without a word. With PayPal Commerce, we are bringing a completely modernized checkout experience right to your campaigns.

Enjoy a single integration that upgrades your forms, makes giving seamless, and helps you capture every single donation.

What’s New:

🔌 One-Click Connection: Skip messy API keys and developer docs. Simply click “Connect with PayPal,” sign in to your business account, and your modern form is live in under five minutes.

💳 Six Ways to Give: Give your supporters instant access to PayPal balance, Venmo (US), Pay Later financing, major credit/debit cards, Apple Pay (Safari), and Google Pay (Chrome) all from the exact same form.

🔄 Flexible Recurring Giving: Fully supports monthly giving. Choose between the PayPal Subscriptions API (handled automatically on PayPal’s end) or Vault + Cron (handled securely right on your site).

💬 Friendly Error Recovery: No more confusing browser alerts. If a payment is declined, donors see plain-language, inline messages that guide them on how to fix the issue and complete their gift.

Ready for PayPal, modernized? Update to Charitable Pro 1.8.15+ (or Charitable Lite 1.8.11+) and connect your account today!

Campaigns New

⏳ Campaign Countdown: Drive Urgency and Lift Donations

Urgency is one of the most powerful tools in fundraising! Meet Campaign Countdown—a live, real-time timer built to turn procrastination into immediate generosity.

campaign_countdown_animation

What’s New:

⏱️ Live, Real-Time Urgency: Beautifully track days, hours, minutes, and seconds down to your campaign’s deadline w/ live-updating visual countdowns.

🎨 Tailored to Your Look: Choose between Boxed bordered tiles or a clean, single-line Inline display. Match your theme instantly with font and deep color controls.

🛠️ Place it Anywhere: Drop the countdown anywhere you like using the Campaign Builder field, a dedicated Gutenberg block, or a simple shortcode.

🚨 Smart Expiry Actions: Total control over the end state—choose to automatically replace the timer with a custom message, freeze it at zero, and more.