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Connect to Google Analytics & Track Fundraising Success

Introducing Google Analytics: Connect & View Detailed Fundraising Data

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Want to stop guessing what works in your fundraising and start making decisions based on real donor data?

We’re thrilled to announce a powerful new addition to Charitable Pro: Google Analytics Integration!

Once connected, you can easily see which campaigns perform best and understand your supporters better to boost your fundraising results.

This game-changing feature connects your donation campaigns directly to Google Analytics 4, giving you complete visibility into your fundraising performance. No more wondering which campaigns work best or where your most generous donors come from – now you’ll have the data to prove it.

We’ve designed this integration to be incredibly simple to set up (seriously, it takes under a minute!), yet powerful enough to transform how you understand and optimize your fundraising efforts.

Connect your Charitable campaigns in minutes, unlock insights into donor behavior, and make confident decisions to maximize your fundraising impact.

What’s New?

Google Analytics Integration is a powerful new feature that seamlessly connects your Charitable donation campaigns to Google Analytics 4, automatically tracking every donation, campaign interaction, and donor behavior on your website.

How it works

The integration creates a direct bridge between your Charitable Pro plugin and Google Analytics that sends detailed donation data to your analytics dashboard in real-time. Every time someone clicks a donation button, fills out a form, or completes a donation, that activity is automatically tracked and organized in Google Analytics.

Charitable data in Google Analytics

Why we built it

Instead of flying blind with your fundraising efforts, you’ll get crystal-clear insights into which campaigns drive the most donations, where your best donors come from, and how visitors interact with your donation pages.

You can access reports on completed donations, submitted forms, donate button clicks, and more.

Donation complete page in Google Analytics

This means you can double down on what’s working and fix what isn’t – leading to more donations and better results.

The best part? Once you connect it (which takes less than a minute), everything happens automatically in the background. You don’t need to manually track anything or worry about missing important data.

Here’s what gets tracked automatically:

  • Donation button clicks on campaign pages
  • Donation form interactions when visitors start giving
  • Completed donations with full campaign and amount details
  • Campaign performance across all your fundraising efforts
  • Donor behavior patterns and navigation paths

You’ll see all this data organized beautifully in your familiar Google Analytics dashboard, giving you professional-grade fundraising insights without any extra work on your part! 📊

Learn More about Google Analytics + Charitable »

Why You’ll Love The Google Analytics Integration

We’ve made it as easy as it can be to connect your donation campaigns to Google Analytics. Here’s what we’ve done for you:

Easy Integration: Connect your Charitable campaigns with Google Analytics in just a few clicks. No code required.

Donor Insights: Understand how visitors interact with your donation pages.

Goal Monitoring: Track progress toward fundraising goals.

Campaign Tracking: Understand which campaigns drive the most donations.

Ready to connect to Google Analytics?

Follow our complete step-by-step guide to Connect to Google Analytics »

Have suggestions or feature requests? We ALWAYS want to make Charitable better. We would love to hear suggestion.

The Google Analytics integration requires a Charitable Pro plan. If you aren’t already using Pro, consider upgrading now. You can get started at 50% off your first year. Plus, we offer a 14-day risk free money back guarantee so you can try out the Pro plan with peace of mind.

That’s it! You’re ready to track every donation, campaign, and donor interaction with powerful Google Analytics integration that reveals what’s working best.

If you’d like to receive updates on new features along with non-profit advice and tips delivered straight to your inbox, join our newsletter.

You may also want to subscribe to our Charitable YouTube Channel. We regularly post tips, tricks, and tutorials to help you make the most of the Charitable plugin.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.

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Integration New

Add Image Galleries to Fundraising Campaigns With Envira Gallery

Showcase the impact of your mission like never before. We are excited to announce our brand-new integration with Envira Gallery, the best WordPress gallery plugin, designed to help you tell your story through powerful, high-performance visuals.

The Ultimate Storytelling Experience

A picture is worth a thousand words – and now, it’s worth even more for your fundraising. Connect your visual impact directly to your cause by creating stunning, responsive galleries that engage donors and drive contributions.

🖼️ Visual Impact: Easily create beautiful, fast-loading galleries to show your nonprofit’s work in action, from field reports to event highlights.

🔗 Seamless Connection: Link gallery images directly to your fundraising campaigns, making it effortless for inspired visitors to go from viewing a photo to making a donation.

📱 Perfectly Responsive: Whether your donors are on a phone, tablet, or desktop, your galleries will look professional and load lightning-fast, ensuring a smooth experience on every device.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Integration New

👉🏻 New Divi Integration In Charitable Pro

Bring the power of Charitable directly into your favorite page builder and maintain total creative control with our brand-new Divi integration.

The Ultimate Design Experience

No more switching back and forth or relying on complex shortcodes. Use dedicated Divi modules to build, style, and launch high-converting donation pages without ever leaving the Divi Builder.

⚡ Native Divi Modules: Effortlessly drag and drop your donation forms, progress bars, and campaign details exactly where you want them.

⚙️ Visual Customization: Tweak colors, fonts, and spacing using Divi’s familiar design settings to ensure your fundraiser matches your brand perfectly.

🚀 Live Visual Editing: See your changes in real-time. What you see in the builder is exactly what your donors will see, ensuring a seamless giving experience every time.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
donation form New

👉🏻 New Campaign Selector For Donation Forms

Take your campaign management to the next level. Find the perfect fundraiser for any page and stay in your creative flow with our new Campaign Selector integration.

The Ultimate Selection Tool

No more hunting for IDs or creating one page for every donation form. Use the new Campaign Selector to allow users to switch to a campaign with no code.

⚡ Instant Search: Quickly find any campaign leaving your page or post.

⚙️ Editor Agnostic: Whether you’re using the Block Editor, Elementor, or WPBakery, selecting your campaigns is now a unified experience.

🚀 Real-Time Previews: See exactly which campaign you’ve selected instantly, ensuring your donors always see the right cause.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Integration New

WordPress Command Palette Integration

Take your fundraising workflow to the next level. Speed up your site management and stay in your creative flow with our new WordPress Command Palette integration.

Supercharge Your Workflow
Navigate your fundraising dashboard faster than ever.

The Ultimate Keyboard Shortcut Hit Cmd + K (or Ctrl + K) to launch the Command Palette and manage your campaigns instantly.

⚡ Instant Navigation: Jump directly to your Campaigns, Donations, or Settings from anywhere in the editor.

➕ Quick Create: Start a new fundraising campaign or add a manual donation with a single command.

Efficiency Redefined
The tools you need, exactly when you need them.

⚙️ Contextual Actions: See relevant Charitable commands based on whether you’re editing a page or viewing your reports.

🚀 Seamless Integration: Built directly into the WordPress core experience for a lightweight, native feel.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.
Improvement New Security

📣 New Security Features

We’ve introduced a suite of new security tools to give you total control over who accesses your forms, plus a new way to tidy up your database.

Advanced Security Suite

Layered protection: Cloudflare, ReCAPTCHA, IP Controls, and Rate Limiting.

We have overhauled our security settings to stop bots without blocking real donors.

  • 🤖 Flexible Protection: Choose between Google reCAPTCHA v3 or the privacy-first Cloudflare Turnstile to block bots invisible.

  • 🚦 Rate limiting: Stop spam floods by limiting how many submissions an IP address can make in a set timeframe.

  • 🛑 Total control: Use the new IP Blacklist to block bad actors instantly, or the IP Whitelist to let your team bypass checks during testing.

The Clean Donation Tool

Go from “Testing” to “Live” in seconds.

Finished setting up your site and need to get rid of all those test transactions?

  • 🧹 Sweep it clean: Bulk delete test donations and donor records with a single click.

  • 📉 Accurate reporting: Ensure your revenue stats are 100% accurate for launch day.

  • ⚙️ Reset sequences: Automatically resets sequential invoice numbering.

author avatar
David Bisset Project Manager
David is the project manager of Charitable since 2022. David works with several non-profits (one operated by his wife) along with managing and developing features, support, and marketing for Charitable. Has been with WordPress since 2006 and has been lead organizer of multiple conferences, events, and meetups.