Non-Profit Fundraising Guide

Giving Tuesday

Giving Tuesday is a worldwide celebration of generosity, inspiring people to support their favorite causes. Learn about charities that have made a difference – and how it can inspire you to start your own cause.

What Is Giving Tuesday?

Giving Tuesday is a global movement that encourages generosity, celebrated annually on the Tuesday after Thanksgiving in the U.S. It was launched in 2012 by the Belfer Center for Innovation & Social Impact at the 92nd Street Y in New York City. It quickly became an international day of charitable giving, focusing on the shared impact of collective acts of kindness and philanthropy.

For those operating non-profit organizations or running fundraising campaigns, Giving Tuesday offers a unique opportunity to engage with potential donors and amplify their cause. It capitalizes on a time when the public’s attention is naturally drawn to charitable giving, allowing organizations to create targeted campaigns that resonate with people’s desire to give back.

Additionally, many donors are inspired by the collaboration and unity that the movement represents, making them more inclined to participate. The increased visibility and engagement on this day can lead to building lasting relationships with donors, expanding their support base, and reaching fundraising goals in a meaningful way. For non-profits, strategically leveraging this day can lead to heightened awareness and increased resources to continue their mission-driven work.

🫶 Compassion Through Action 💖

Powered by Charitable, these two organizations are inspiring examples of giving and generosity.

endParalysis foundation
(Non-Profit)

This organization is accelerating research to find a cure for chronic spinal cord injuries by co-funding high-impact goal-driven research projects. They are also promoting a collaborative, integrative, goal-driven approach to identify & bridge the gaps to cure.

match4mission
(Charity)

Lack of funding for missions in low-economy countries prompted this charity to start it’s mission. So far, this organization has helped more than twenty missionaries from Africa, Asia and Latin America to be deployed.

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Addon New

🤯 New Addon: Campaign Updates

Keep your supporters informed and engaged with every step of your progress! Share the ongoing impact of your mission and build lasting trust with your donor community!

The Ultimate Engagement Tool

Fundraising is a journey, not a one-time event. Now, you can easily provide real-time updates directly on your campaign pages, ensuring your donors stay connected to the causes they care about most.

📣 Easy Storytelling: Quickly post text updates, milestones, or field reports to show exactly how donations are being put to work, keeping the momentum alive throughout your fundraiser.

🏗️ Visual Builder Integration: Seamlessly add the Updates block anywhere on your page using our drag-and-drop builder, or use a simple shortcode to display news in widgets and sidebars.

📩 Build Donor Trust: By consistently sharing progress and success stories, you create a transparent giving experience that encourages recurring support and deeper community involvement.

Integration New

Build Beautiful Fundraising Pages Visually with WPBakery Integration

We are excited to announce our brand-new integration with WPBakery, one of the most popular WordPress page builders, designed to help you create stunning layouts for your campaigns without touching a single line of code.

The Ultimate Design Experience

Designing your nonprofit’s website should be as simple as your mission is powerful. Now, you can bring Charitable functionality directly into your WPBakery workflow, using native elements to build high-converting donation pages and campaign grids in seconds.

🖱️ Drag-and-Drop Building: Easily add donation forms, campaign progress bars, and “Donate Now” buttons to your layouts using the WPBakery elements you already know and love.

🎨 Total Creative Control: Customize the look and feel of your fundraising elements using WPBakery’s native design options. Adjust margins, padding, and borders to ensure your campaigns fit perfectly with your site’s branding.

📱 Seamlessly Responsive: Every element is built to be fully responsive and mobile-friendly, ensuring your donors have a smooth, professional experience whether they are giving from a phone, tablet, or desktop.

Integration New

🖼️ Add Image Galleries to Fundraising Campaigns With Envira Gallery

Showcase the impact of your mission like never before. We are excited to announce our brand-new integration with Envira Gallery, the best WordPress gallery plugin, designed to help you tell your story through powerful, high-performance visuals.

The Ultimate Storytelling Experience

A picture is worth a thousand words – and now, it’s worth even more for your fundraising. Connect your visual impact directly to your cause by creating stunning, responsive galleries that engage donors and drive contributions.

🖼️ Visual Impact: Easily create beautiful, fast-loading galleries to show your nonprofit’s work in action, from field reports to event highlights.

🔗 Seamless Connection: Link gallery images directly to your fundraising campaigns, making it effortless for inspired visitors to go from viewing a photo to making a donation.

📱 Perfectly Responsive: Whether your donors are on a phone, tablet, or desktop, your galleries will look professional and load lightning-fast, ensuring a smooth experience on every device.

Integration New

👉🏻 New Divi Integration In Charitable Pro

Bring the power of Charitable directly into your favorite page builder and maintain total creative control with our brand-new Divi integration.

The Ultimate Design Experience

No more switching back and forth or relying on complex shortcodes. Use dedicated Divi modules to build, style, and launch high-converting donation pages without ever leaving the Divi Builder.

⚡ Native Divi Modules: Effortlessly drag and drop your donation forms, progress bars, and campaign details exactly where you want them.

⚙️ Visual Customization: Tweak colors, fonts, and spacing using Divi’s familiar design settings to ensure your fundraiser matches your brand perfectly.

🚀 Live Visual Editing: See your changes in real-time. What you see in the builder is exactly what your donors will see, ensuring a seamless giving experience every time.

donation form New

👉🏻 New Campaign Selector For Donation Forms

Take your campaign management to the next level. Find the perfect fundraiser for any page and stay in your creative flow with our new Campaign Selector integration.

The Ultimate Selection Tool

No more hunting for IDs or creating one page for every donation form. Use the new Campaign Selector to allow users to switch to a campaign with no code.

⚡ Instant Search: Quickly find any campaign leaving your page or post.

⚙️ Editor Agnostic: Whether you’re using the Block Editor, Elementor, or WPBakery, selecting your campaigns is now a unified experience.

🚀 Real-Time Previews: See exactly which campaign you’ve selected instantly, ensuring your donors always see the right cause.