GOOGLE ANALYTICS
Track performance and gain valuable insights into your fundraising efforts
Charitable lets you connect your donation campaigns to Google Analytics, enabling you to track donation performance and gain valuable insights into your fundraising efforts. By integrating Google Analytics, you can monitor key metrics, understand donor behavior, and optimize your campaigns for increased impact.
With Charitable Google Analytics, you can gain valuable insights into donor behavior through detailed tracking of events in your campaign and donation forms on your charity website.
Tracks every donation, even off-site
PayPal redirects, Stripe webhooks, admin-confirmed offline donations – donations that complete after the donor has closed their tab. The server-side Measurement Protocol path catches every conversion the browser path misses, so your GA4 Monetization reports match your Charitable dashboard.
Both paths share an idempotency flag – there is no double-counting between the browser receipt page and the server-side webhook fire.
Privacy-first by default
The addon ships full Google Consent Mode v2 – required for EEA traffic since Google’s March 2024 enforcement. Without it, denied EEA users disappear from GA4 entirely. With it, GA4 still receives modeled conversions and cookieless pings.
- WP Consent API integration with Cookiebot, CookieYes, Complianz, Iubenda, and OneTrust. Server-side events honor consent captured at donation insert.
- Donor IP anonymization – IPs are truncated to /24 (IPv4) or /48 (IPv6) before transmission. Country-level geolocation is preserved, the donor’s exact IP never persists.
- Hashed donor identity – emails are normalized (lowercase + subaddress stripped) and SHA-256-hashed before becoming the GA4
user_id. Cross-device session stitching without exposing PII to your reports. - Multi-role tracking exclusion – keep internal QA / staff traffic out of your reports without configuring an IP filter.
Know where every donation comes from
Full UTM capture: utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id. Includes utm_term and utm_id that most competitors miss.
UTMs persist for 30 days in first-party cookies, attach to every donation at submission time, and surface in two places:
- GA4 reports – mapped to GA4’s standard
source/medium/campaign/term/content/campaign_idevent params for purchase and refund events. Native attribution reports work out of the box. - The donation admin record – a “Google Analytics” panel on the donation edit screen shows captured UTMs, GA4 clientid and sessionid, consent state at the moment of donation, and timestamps for fired events. Multi-touch attribution-ready, last-touch by default.
Setup in 60 seconds
- Paste your GA4 measurement ID (
G-XXXXXXXXXX) into Charitable -> Settings -> Advanced. - (Optional) Paste your Measurement Protocol API Secret to enable server-side tracking for off-site gateways. Generate one in GA4 Admin -> Data Streams -> your stream -> Measurement Protocol API secrets.
- Click “Test GA4 Connection” – fires a real test event with
debug_modeon. Pass or fail with a descriptive error in seconds.
Plus d'informations
Get started with the Charitable Google Analytics setup guide.
Configuration minimale requise :
- PHP 7.2+
- Charitable Pro 1.8.13+
