Version 1.1.0 of Easy Digital Downloads Connect comes out today, with a few key bug fixes and some new features. If you use it, read on to find out what’s new.
Newsletter Connect is a fuss-free way for you to add people to your mailing list when they donate.
Email marketing is a powerful way for you to remain in touch with your donors. Research shows that non-profits raise $44 per 1000 fundraising emails delivered, which is an incredible return when you consider just how cheap newsletter software is.
The challenge, of course, is growing your list.
Our latest extension is designed to help with that. Newsletter Connect adds a newsletter signup option to your donation form, so donors are prompted to join your list as they’re donating. It’s a simple, natural way to grow your newsletter list.
Supporting MailChimp & MailPoet
MailChimp has become the de-facto email marketing provider for many organizations, thanks to its affordable pricing and powerful set of features, so it was a no-brainer for us to include MailChimp support.
MailPoet is a WordPress plugin that allows you to create and send newsletters from within WordPress itself. It features a drag-and-drop editor for designing your email templates and a nice ability to automatically send emails based on activities on your site. It has a free version as well as a premium plugin, which costs 75€ for a single-site license. There are no monthly fees.
Not using MailChimp or MailPoet? We are planning to add support for more providers in the future. Let us know in the comments if there’s a particular provider you’d like to see supported.
tldr; The minimum & suggested prices for our PWYW packages will be bumped up on Monday, March 6.
It’s been nearly a year since we first launched Pay What You Want pricing for our Pro and Plus packages. That year has seen a lot of growth for Charitable, and we have enjoyed supporting organizations of all shapes and sizes with their online fundraising.
We also added a number of new extensions since then, including:
Later this week, we’re releasing another extension, Newsletter Connect, which will allow you to automatically have your donors added to your MailChimp or MailPoet mailing list. It will be included in both the Plus and Pro packages.
All up, we’ve added significant value to both packages: Charitable Plus includes $391 worth of extensions, while Charitable Pro bundles $806.
How much does a package cost right now?
Charitable Pro and Plus are Pay What You Want products, so pricing is a fluid thing. But they do have minimum and suggested prices:
- Charitable Pro has a minimum price of $194 and a suggested price of $249.
- Charitable Plus has a minimum price of $74 and a suggested price of $99.
How much will a package cost after March 6?
Again, since Charitable Plus and Pro are Pay What You Want products, the price you pay is up to you. But we are updating the minimum price and suggested price of both:
- As of March 6, Charitable Pro’s minimum price will be $249. The suggested price will be $299.
- As of March 6, Charitable Plus’ minimum price will be $99. The suggested price will be $139.
What about license renewals?
As always, every purchase on Charitable is for a one year license that includes access to support and ongoing updates. The renewal rates for Plus and Pro are both increasing on March 6:
- Renewals for Charitable Pro are currently $97 per year. As of March 6, this will increase to $124.
- Renewals for Charitable Plus are currently $37 per year. As of March 6, this will increase to $49.
The renewal price is based on the current price of the product, so if you renew either package after March 6, you will be charged the new prices. In other words, now’s a good time to renew your licenses, too.
What’s the deal with Pay What You Want pricing anyway?
Pay What You Want pricing is a bit of an unusual business model. We decided to adopt PWYW prices for the packages because it allowed us to dramatically lower the barrier to entry, making our premium features accessible to non-profits with tight budgets.
On the flipside, it means that organizations who can afford more can give a little extra — which many do. We’re always humbled when someone chooses to support us in that way!
In the latest release of Charitable Authorize.Net, we added support for Accept.js. Here’s why that matters for your website’s donation process.
Version 1.1 of our Authorize.Net extension came out a little while ago and was significant for a couple of reasons. For one, it included support for Recurring Donations. It also added a feature that allows you to automatically sync the required fields in your Charitable donation forms with the required fields you have defined in your Authorize.Net.
Today, I want to talk about the third key improvement and how it makes your donation process more secure: Accept.js.
Finally — our Recurring Donations plugin is here! Start accepting monthly donations on your website today.
Want to know a not-so-secret secret about online fundraising? Donors who give regularly give more than one-time donors — a whopping 42% more on average, according to research by Network for Good.
So you’ll see why we are excited about Charitable Recurring Donations, which was developed by Kathy Darling (a.k.a. helgatheviking) in collaboration with us. Today’s release follows many months of development and testing. Now you can give your donors an easy way to start giving monthly, all with Charitable.
If you’re a UK charity, this one’s for you: We’ve just released an extension that allows you to quickly and easily start accepting Gift Aid donations.
Gift Aid lets you claim an extra 25p for every £1 when your donors claim Gift Aid on their donation.
We think that’s a pretty great deal for charities, so we’re really happy to be able to make it easier for you to start taking advantage of this with our brand new Gift Aid plugin.
The extension is easy to set up and includes an exportable Gift Aid report designed to give you all the information you need to claim Gift Aid on eligible donations from the HMRC.
Charitable Gift Aid exclusively available with our Plus and Pro packages.
One of the key focuses of Charitable development lately has been the front-end user login and registration process. Version 1.4.0 introduced a password reset process. Today we’re releasing version 1.4.2, which includes several enhancements to the login and registration forms.
Note: If you are already using the Charitable shortcodes for login and registration, there are some changes you need to be aware of. Read on to find out how you might be impacted. Read more
TL;DR: We just released a huge update for Charitable. Highlights include better support for small screens, a new shortcode and complete user-facing login and registration workflow.
Charitable 1.4 is coming out today, nearly six months since we released version 1.3. That’s a long time between major releases – too long for my liking – but the result is that 1.4 is a big step forward for the project. Here’s a taste of what’s new in 1.4:
- Campaign grids (like the ones you add with the
[campaigns]shortcode), automatically scale gracefully on smaller screens.
- So does the list of suggested donations in the donation form.
- You can use a new shortcode that lists a logged-in user’s history of donations.
- Your registered users can update & reset their password using a completely user-facing system (i.e. no wp-login access).
- The donation form runs some client-side validation tests now to help donors who have missed a field or entered an invalid credit card number.
- Picture fields in forms now feature a nice drag and drop interface (a nice update for people using Ambassadors or User Avatar).
Let’s take a closer look at some of these.
Our goal is for Charitable to be a donation plugin for organizations every everywhere — not just in currencies that are supported by PayPal.
That’s why we created our PayUMoney extension last year; it’s why we built out our Easy Digital Downloads integration; and it’s why we just made it possible for you to accept donations in South African Rand with our PayFast plugin.
Ben is a 32-year old with a solid job and a lingering desire to create something entrepreneurial. His parents ran a small business when he grew up, and it was a tough road for them at times. He always admired their work ethic and commitment.
In the community where he lives, Ben sees in some of his neighbours that same determination that inspired him about his parents. He realizes that they have dreams that they would love to pursue, but many lack the financial means to chase those dreams.
Out of a desire to give back to his local community, Ben decides to create a website for his local community. A place where people can share their entrepreneurial idea and ask for that little bit of financial help they need to get it started. No banks, no loans. Just good old fashioned community support.
That’s Ben’s dream. But his problem is that he’s not technical and the thought of putting together a complex platform daunts him. He can’t write code, so Ben’s goal is to find an off-the-shelf solution that allows him to create a platform where people can list their idea, connect their bank account, and start receiving donations from their local community.
Can he build this with WordPress?
Ben is familiar with WordPress from using it at his job, so he starts out by creating a new WordPress site and installing a theme he likes. He hunts around for a fundraising plugin and eventually finds Charitable. That allows him to start accepting donations, but there are a few things missing:
- He needs other people to be able to submit campaigns, but he doesn’t want them to have access to the WordPress dashboard.
- He needs all donations to automatically go to the people who added the campaign — not himself.
- When someone donates, he’d like to collect a small fee so that he can cover costs for his platform.
After chatting to our incredibly helpful and handsome support person (i.e. me!), Ben discovers that he can tick all three of these boxes with Charitable extensions available in the Charitable Pro package.
The first thing he does is install the Ambassadors extension. This lets him add a form to his site where people can submit campaigns.
Next, he installs Stripe, so that people can donate directly on his website using their credit card. Of course, Ben uses an SSL certificate to secure the transaction. Stripe does all the heavy lifting in terms of handling the payment.
This is fine, but it still means that all donations go into his Stripe account. The final piece to the puzzle is our latest extension: Stripe Connect. This extension builds on top of the Ambassadors and Stripe extensions and allows people to connect their own Stripe account when they add their campaign. This way, whenever a donation is made to their campaign, the donation goes directly to them. Ben charges a 5% fee for every donation, which allows him to cover the costs of the website. Stripe handles the transaction and automatically sends Ben’s fee to his Stripe account, with the rest going to the campaign creator after charging its own fee.
These three extensions – Ambassadors, Stripe and Stripe Connect – combine to help Ben create his fundraising platform. Best of all, he hasn’t written a single line of code!
Build your platform with Charitable
Our Stripe Connect extension was released last week after months of testing and development. It makes Charitable an even better foundation for creating your own fundraising platform. Even though Ben’s story is fictitious, many of you have reached out to us over the past few years with similar dreams. We’re thrilled and inspired to be able to provide you with the tools you need to create the platform you’re passionate about.
Stripe Connect is the same payment system that sites like Kickstarter and Indiegogo use to handle transactions between project creators and backers. It’s a robust, secure way to build your platform. And now, you can take advantage of it on your WordPress site with Charitable.
Curious to see how it works? You can try out the experience for campaign creators on our Stripe demo.
The Stripe Connect extension is only available as part of the Charitable Pro package, which also includes every other Charitable extension.
We had a mini relaunch here on WPCharitable last week. The homepage got a refresh, we rolled out our theme Reach, and we launched a new Charitable Plus package to complement Charitable Pro.
But the bit that I want to talk about today is why we decided to move to a Pay What You Want pricing model for the Pro and Plus packages.
How does Pay What You Want work?
Normally, when you buy something, the store tells you how much to pay. If the price tag reads $5, you pay $5. Five dollars is a fixed price, chosen by the store based on what they know about how the product sells.
Pay What You Want gets rids of the fixed price. Instead of telling you how much you need to pay, it asks you to decide what the product is worth to you and asks you to pay accordingly.
In Charitable’s case we decided to set a minimum price for the Pro and Plus packages. You can pay the minimum or anything over that. The choice is yours.
Pay What You Want lowers the barrier to entry, so we can make our premium features accessible to non-profits with tight budgets. The minimum price for either package represents a savings of over 50% when compared with the price of purchasing all the extensions individually.
Of course, both of these packages still cost something. In order to serve you in the long-term, we have to make our business sustainable. But the question we’re asking ourselves is: How can we build a sustainable business founded on generosity?
That’s why Pay What You Want excites me. It’s not just about us lowering the price; it’s also about customers being able to pay more if they can afford it and want to support us. It’s not a problem if a customer can’t pay over the minimum price — we still love them and give them all the support they need. But the surprising thing is that when given the choice, many customers do choose to give extra.
I find that incredibly humbling and rewarding.
p.s. Before we wrap this up, I’d like to give a quick shout out to @elliott_stocks. We used his Custom Prices add-on for Easy Digital Downloads, which turned out to be the perfect plugin to help us set up Pay What You Want pricing for the packages.
p.p.s. If you haven’t already, you really should check out our packages. 😉
2015 is nearly over, but we thought we’d push out one last extension for the year: Charitable Authorize.Net allows you to accept donations through Authorize.Net.
The plugin is designed to be easy to use: Just install it, add your transaction key & API login ID (both available via Authorize.Net’s merchant area) and you are ready to begin accepting donations.
With the addition of Authorize.Net, Charitable now supports 5 payment methods, as well as over 70 gateways available through our Easy Digital Downloads integration:
- PayPal (available as part of the free plugin)
- Offline donations (available as part of the free plugin)
Not seeing your preferred gateway? Send us a message and let us know!
We teased it a few weeks ago, but Charitable Easy Digital Downloads Connect is finally available.
For e-commerce stores who want to contribute to more than their bottom line, Charitable Easy Digital Downloads Connect offers a seamless way to raise money for causes you care about.
We see examples of in e-commerce all the time:
- Californian wine company OneHope provides 25 meals to a child in need for every purchase of a case of its wine.
- SocietyB is an online marketplace where 10% of all revenue goes towards charity.
- Feed contributes to charity through its revenue and gives customers a great idea of the impact their purchase will have.
- Earlier this year, Creative Market authors donated up to 100% of their revenue towards Nepal disaster relief.
- And my personal favourite: Who Gives a Crap?, a website here in Australia where you can purchase toilet paper knowing 50% will go towards WaterAid.
Now with Charitable Easy Digital Downloads Connect, you set up this kind of “consumer philanthropy” on your own store.
Featuring Customizer Support, Dashboard Stats and Easier Donation Receipts
Charitable 1.2 comes out today, bringing with it a huge list of improvements. Here are a few highlights: Read more